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The Complete New Tarot
Four hundred and eighty beautifully illustrated pages, filled with fresh information and eye-opening explanations, will bring Tarot enthusiasts more knowledge and understanding than ever before. This illuminating guide begins by restoring the cards' authentic order, which opens up new philosophical possibilities in interpretation.
Aligning Strategy and Sales
"Most firms face a wide gap between their strategic goals and their sales and other go-to-market efforts. Aligning these activities is - or should be - an important component of competitive advantage for entrepreneurs and established companies. Yet for most, it isn't ... This book is about aligning strategy and go-to-market efforts. It starts by explaining why many sales problems in companies are really strategic alignment issues. It helps managers understand and diagnose both the overt and hidden costs of not aligning strategic goals with sales initiatives, and why getting better at selling typically requires more than a motivational speech, sales force reorganization, new incentives, or a ...
Game Changer
The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers. In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have ...
The Hermetic Link
Hermes is the Greek god of the Word, of thought and magic, the swift-moving messenger of the Divine and guardian of souls in the Afterlife. In Ancient Egypt he was the majestic god Thoth, the Recorder, the lord of measurement and science, the brother/husband of Isis. In Rome, he was of course Mercury, flying through the Empyrean at the speed of idea by the aid of his winged helmet and boots. In this broad survey of the Hermetic arts, author Jacob Slavenburg brings an unparalleled depth of insight to the subject. He examines the historical Hermetic literature and details its relevance to modern occultism, from the symbolism of architecture and art to the mysteries of Freemasonry. The heavenly...
Marketing Management
Book Introduction: Marketing Management by Seohee Park In the ever-evolving landscape of business, where innovation and consumer preferences shift rapidly, effective marketing management stands as the cornerstone of a company’s success. Seohee Park’s Marketing Management, the third volume in her acclaimed MBA Course Model Paper Series, offers an unparalleled guide to mastering the art and science of marketing in today’s dynamic market environment. Seohee Park, a visionary leader in business education, has poured her extensive expertise and passion into this seminal work. With a deep understanding of both theoretical principles and practical applications, Park presents a comprehensive e...
How to Price Effectively
Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good pricing decisions and executing them. The framework weaves together the latest thinking from academic research journals, proven best practices from the leading pricing experts, and ideas from other fields such as medical decision making, consumer behavior, and organizational psychology. The book discusses what a good pricing decision is, which factors you should consider when making one, the role played by each factor―...
Emotional Branding
How do you launch a product in today's ultra-competitive and often saturated markets, break through the clutter, and develop strong and lasting customer loyalty? Get in touch with your customers' deepest emotions, of course. Emotional Branding teaches you the how's and why's of, "How does our product or service make our customers feel?" Author Daryl Travis (with a little help from Harry) leads you on a journey filled with colorful ideas and bottom-line lessons that will teach you how to instill brand loyalty in your customers. Whether you are a CEO, an advertising guru, or an innovative businessperson, you will discover how to use a brand's mystique to create powerful and lasting emotional c...
Winning the Profit Game
Business must focus on the links between its top line (revenues) and its bottom line (profits). This work traces exactly what those connections are and how getting smart about top line strategy helps grow the bottom line. This guide helps readers to grow the top line in any environment.
Strategy & Business
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Tarot Coupling
Can the Tarot help you choose better partners? What does each card have to say about the current stage of your relationship? Now you can confront the dilemmas found in relationships and bridge Tarot meanings with perspectives in psychology. Written as a source book for advanced reading techniques, while still appropriate for the novice, Gina Thies takes Tarot to grander heights by utilizing this mystical tool for thorough relationship analysis. Card interpretations are given for specific relationship stages, such as new or established, while also offering expanded awareness for self-exploration. An overview of the occult history of Tarot and the basics of psychology are provided. You will also find solutions to some of the most common problems in relationships, along with card spreads designed specifically for readings that are unique to this system. The focus of this extensive reference book is on reading people more than reading cards. It deals with what is most probably the most popular reason someone would seek a reading – love.
