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Logophilia
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Word Up!
If you’re fascinated by words and language, you’ll revel in Word Up! A Lively Look at English by Rob Kyff a.k.a. “The Word Guy.” Drawn from Kyff's nationally syndicated column on language, this spirited book treats readers to a zesty verbal smorgasbord: handy tips on good writing and usage, fascinating stories behind word and phrase origins, whimsical word play and linguistic oddities. With wit and warmth, Word Up! explores everything from the split infinitive controversy to apostrophe catastrophes to the true etymology of “hooker.” Each chapter concludes with a quiz that gives you a chance to test your word knowledge. A blend of William Safire and Dave Barry, Word Up! combines learning and laughter in ways that will surprise and delight you.
Mark My Words
Where did the term “lazy Susan” come from? What do you call someone who hails from Michigan? How did the United States end up with regional differences in dialect? The answer to all these questions lies in the colorful history of the English language. Teacher, writer, editor and language expert Rob Kyff — aka “The Word Guy” — is a master of words. Through his snappy weekly column, he shares grammar tips and offers history lessons on the origins of the English language and its unexpected evolution. “Mark My Words” provides handy tips on punctuation and usage, promising to elevate any reader’s writing skills. But it also puts forth quirky and spirited word games, quizzes and fun facts that will delight anyone with an interest in language.
Marketing Aesthetics
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed throu...
Gobsmacked!
"By the author of the blog Not One-Off Britishisms (NOOB), an account of when, how, and why various British terms and phrases have become part of contemporary American English. Critics and lexicographers have long noted the many differences between British and American English, and British writers and critics have complained about the invasion of Americanisms since at least the 1700s. More recently, however, a large number of words and phrases once thought to be strictly British English have worked their way into mainstream American writing and speech. Since 2011, Ben Yagoda has maintained a blog, Not One-Off Britishisms, in which he tracks, defines, and discusses British terms and phrases that have entered the American lexicon. In this short, entertaining book he collects his findings, charts the changes, and explores why certain UK expressions have taken hold in the US, sometimes even when a serviceable American equivalent exists. Chapters cover historical NOOBs, military slang, the top 40 NOOBs, insults, sport, food and drink, and faux NOOBs, along with notes on grammar, syntax, and pronunciation. See draft MS in the DAM"--
Word Up!
If you’re fascinated by words and language, you’ll revel in Word Up! A Lively Look at English by Rob Kyff a.k.a. The Word Guy. Drawn from Kyff's nationally syndicated column on language, this spirited book treats readers to a zesty verbal smorgasbord: handy tips on good writing and usage, fascinating stories behind word and phrase origins, whimsical word play and linguistic oddities. With wit and warmth, Word Up! explores everything from the split infinitive controversy to apostrophe catastrophes to the true etymology of hooker. Each chapter concludes with a quiz that gives you a chance to test your word knowledge. A blend of William Safire and Dave Barry, Word Up! combines learning and laughter in ways that will surprise and delight you.
Uptalk
In this first comprehensive analysis of 'uptalk', Paul Warren examines the phenomenon's historical origins, geographical spread and social influences.
English Goes on a Toot
Rob Kyff is a nationally syndicated lifestyle columnist for Creators Syndicate. This is a collection of the very best of The Word Guy from 2014.
Think Bigger
Gold Medal Winner, 2024 Axiom Business Book Award, Business Intelligence and Innovation In Think Bigger, Sheena Iyengar—an acclaimed author and expert in the science of choice—answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?” Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade. For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.
Biblical Leadership
Biblical Leadership takes the best of evangelical scholarship to make the leadership lessons of Scripture tangible for today's readers. All contributors are biblical scholars who not only think seriously about the texts covered in their individual chapters, but have committed their lives to teaching and living the truths therein. This volume walks through the sections of the Bible, gleaning insights from each biblical writer. Every chapter analyzes the original setting of the writing, extrapolates the leadership principles in the text, and provides advice on applying that theology of leadership. Presented in everyday language understandable to both professionals and practitioners, these lessons will equip current and upcoming leaders to make a Christlike impact.
