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This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes: - Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - Extended and updated examples of rhetoric in action - Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises
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With an essay by Ellis Woodman that sets Hamilton's work within a rich historical context, this book details six exquisite buildings categorized as works of sacred and monumental architecture. Three are Roman Catholic chapels, designed for country estates; two are mausoleums designed for London cemeteries; and one is a private bath house--the sole secular building, but one with close formal relationships to the other featured designs on account of its conception, in architectural terms, as a temple. These projects, in terms of their function, cost, and reliance on preindustrial craft skills--including a longstanding and close collaboration with Scottish sculptor Sandy Stoddart--are far remov...
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