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The House of Mondavi
An epic, scandal-plagued story of the immigrant family that built—and then spectacularly lost—a global wine empire Set in California’s lush Napa Valley and spanning four generations of a talented and visionary family, The House of Mondavi is a tale of genius, sibling rivalry, and betrayal. From 1906, when Italian immigrant Cesare Mondavi passed through Ellis Island, to the Robert Mondavi Corp.’s twenty-first-century battle over a billion-dollar fortune, award-winning journalist Julia Flynn brings to life both the place and the people in this riveting family drama. The blood feuds are as spectacular as the business triumphs. Cesare’s sons, Robert and Peter, literally came to blows i...
Case Study: Robert Mondavi and The Wine Industry
Seminar paper from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A / 1.0, Emerson College (Integrated Marketing Communications), course: Marketing Management, language: English, abstract: The size of the global wine industry ranged from $130-$180 billion in the beginning of the twenty-first century with an average growth rate of 1-2% per year since 1994. In general this market is very fragmented, because no company has reached more than one per cent of global retail sales in 2001. In order to describe this industry it is necessary to separate between two different wine-markets, the ‘New World’ and the ‘Old World’. The int...
Harvests of Joy
A true story of midlife transformation by the Napa Valley entrepreneur who put California’s wine industry on the map. In 1965, after a notorious family feud, Robert Mondavi—then fifty-two years old—was thrown out of his family’s winery. Far from defeated, Mondavi was dedicated to a vision of creating a superior wine. What has happened since that fateful day is one of the greatest success stories of American business. Today, the Robert Mondavi Winery is one of the most respected in the world, and Mondavi is the man who is most responsible for the worldwide recognition of American wine making, as well as changing America’s palate for fine wine and food. In Harvests of Joy, Mondavi shares how his passion for excellence helped him to achieve this extraordinary position, one he reached not without pain and sacrifice. With invaluable insider tips on his approach to both wine making and running a business, Mondavi’s inspirational story is “a grand example of the fact that in America you can pretty much be, do, or accomplish, whatever you set out to” (Ventura County Star).
SWOT Analysis: Robert Mondavi and the Wine Industry
Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7 (A-), University of Constance (Department of Management), course: Startegic Management Concepts and Cases, language: English, abstract: The Robert Mondavi Company has been one of the most innovative high quality winemakers in the US history. However during the last years the company is facing increasing competition, especially in their main segment – premium wine. The first step of this SWOT analyses is an examination of the environment the Robert Mondavi Company is settled in. Afterwards we will give an overview regarding three internal aspects: resource situation, strength and weaknesses of the value chain and core competencies. In the third part we will draw the line using the gained information of the SWOT analyses and the company’s current situation to explain the recent strategies and future prospects. The leading question will be: Is the company's resource allocation and strategy still adequate to succeed the new challenges and what are possible alternatives?
Bottled Poetry
California's Napa Valley is one of the world's premier wine regions today, but this has not always been true. James T. Lapsley's entertaining history explains how a collective vision of excellence among winemakers and a keen sense of promotion transformed the region and its wines following the repeal of Prohibition. Focusing on the formative years of Napa's fine winemaking, 1934 to 1967, Lapsley concludes with a chapter on the wine boom of the 1970s, placing it in a social context and explaining the role of Napa vineyards in the beverage's growing popularity. Names familiar to wine drinkers appear throughout these pages—Beaulieu, Beringer, Charles Krug, Christian Brothers, Inglenook, Louis...
Napa
James Conaway's remarkable bestseller delves into the heart of California's lush and verdant Napa Valley, also known as America's Eden. Long the source of succulent grapes and singular wines, this region is also the setting for the remarkable true saga of the personalities behind the winemaking empires. This is the story of Gallos and Mondavis, of fortunes made and lost, of dynasties and destinies. In this delightful, full-bodied social history, James Conaway charts the rise of a new aristocracy and, in so doing, chronicles the collective ripening of the American dream. More than a wine book, Napa is a must-read for anyone interested in our country's obsession with money, land, power, and prestige.
The Makers of American Wine
Praise for Thomas Pinney's "A History of Wine in America" "Exhaustively researched. . ..invaluable to serious scholars of the grape. Fascinating reading." --"San Francisco Chronicle" "Revealing a sharp eye for detail and a dry, low-key wit, Pinney writes in an engaging style and with remarkable clarity." --"Wine Spectator" "Definitive. . ..an important work of historical literature." --"Wine & Spirits" "An indispensable view of. . .a remarkable time." --"Decanter"
Swot Analysis Robert Mondavi and the Wine Industry
Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7 (A-), University of Constance (Department of Management), course: Startegic Management Concepts and Cases, language: English, abstract: The Robert Mondavi Company has been one of the most innovative high quality winemakers in the US history. However during the last years the company is facing increasing competition, especially in their main segment - premium wine. The first step of this SWOT analyses is an examination of the environment the Robert Mondavi Company is settled in. Afterwards we will give an overview regarding three internal aspects: resource situation, strength and weaknesses of the value chain and core competencies. In the third part we will draw the line using the gained information of the SWOT analyses and the company's current situation to explain the recent strategies and future prospects. The leading question will be: Is the company's resource allocation and strategy still adequate to succeed the new challenges and what are possible alternatives?
