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Case Study: Robert Mondavi and The Wine Industry
Seminar paper from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A / 1.0, Emerson College (Integrated Marketing Communications), course: Marketing Management, language: English, abstract: The size of the global wine industry ranged from $130-$180 billion in the beginning of the twenty-first century with an average growth rate of 1-2% per year since 1994. In general this market is very fragmented, because no company has reached more than one per cent of global retail sales in 2001. In order to describe this industry it is necessary to separate between two different wine-markets, the ‘New World’ and the ‘Old World’. The int...
Consumer Behavior Audit - Salem, MA (USA)
Seminar paper from the year 2005 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.0 (A in the USA), Emerson College (Marketing Communications), course: Consumer Behavior, language: English, abstract: Salem is a destination for about 800,000 people each year. This city has a deep history, which goes back into the 17th century and is famous for its legendary witch trials. Most people know Salem from this perspective and associate it with a historical and cultural heritage. In addition to its historical events, Salem has much more to offer. In particular, the newly restored Peabody Essex Museum, the House of Seven Gables, an engaging seaport past,...
ERP-Systeme am Beispiel der SAP
Diplomarbeit aus dem Jahr 2004 im Fachbereich BWL - Sonstiges, Note: 2.0, Universität Kassel (FB Wirtschaftswissenschaften), Sprache: Deutsch, Abstract: Die Marktveränderungen der letzten Jahre stellen neue Anforderungen an die Unternehmen. Zunehmende Globalisierung und Sättigung der Märkte, hohe Kundenerwartungen, neue Technologien, insbesondere durch die Innovation in der Informations- und Kommunikationstechnologie führen zu einer Intensivierung des Wettbewerbs. Mit der rasanten Weiterentwicklung der IT-Welt gewinnt das sich permanent vermehrende Wissen zunehmend an Bedeutung. In diesem Zusammenhang spricht man von dem vierten Produktionsfaktor, der Ressource Information. Besonders in...
An Azanian Trio
This work consists of the translation and annotation of three East African Arabic / Swahili manuscripts together with the original texts. They cover aspects of the history of the coast from the early Himyaritic period up to the beginning of the 20th century. By the use of earlier, in some cases hitherto unused Arabic sources, the authors of the texts have contributed to a fuller picture of the East African coastal history. The texts relate directly to works on East African coastal history that have appeared since the latter part of the 19th century. They are presented against the background of general Arabic and Islamic history. The annotations indicate, and some case stress, significant hints and references to matters that need to be borne in mind, along with archeological and other evidences.
The Folk-stories of Iceland
In Iceland, people do not compose verse just to comfort themselves; they worship poetry and believe in it. In poetry is a power which rules men's lives and health, governs wind and sea. This book contains an account of the various types of Icelandic folk-story, their origins and sources, the folk-beliefs they represent, and their meanings.
Spain's African Colonial Legacies
"The African cities of Bata and Al-Hoceima were created during the Spanish colonial rule of Equatorial Guinea and Morocco. This book constructs their local history to analyse how Spanish colonialism worked, what its legacies were and the imprints it left on their national histories. The work explains the revision of collective memories of the past in the present as a form of decolonisation that seeks to build different foundations for the future in a transnational and glocal framework. The result is an exciting puzzle of individual and collective memories in which Africans contest their colonial cultural heritage and shape their identities at a global level"--
Icelandic Folktales and Legends
A translated selection devoted to supernatural beings, ghosts, and magic practices.
East Africa and the Orient
It is now apparent that East Africa cannot be viewed in isolation if its early history is to be adequately understood. Arabic, Indian, and Chinese influences have been discovered in the East African cultures, and evidence has shown that from about 100 B.C. the coastal fringe of eastern Africa was economically and culturally an integral part of the Indian Ocean basin. The available evidence relating to these early con-tacts is so scattered, however, that historians and archaeologists must rely on the findings of numerous related disciplines. The contributors to this volume make ingenious use of anthropological, geographical, ethnographical, zoological, linguistic, numismatic, and musicol-ogic...
Srimad Bhagavata: As I See It
Without Dustjacket In Good Condition.
