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Personal Brands
The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.
Brand Beauty Unleashed
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.
Lectures on Quantum Mechanics
Beautifully illustrated and engagingly written, Twelve Lectures in Quantum Mechanics presents theoretical physics with a breathtaking array of examples and anecdotes. Basdevant’s style is clear and stimulating, in the manner of a brisk lecture that can be followed with ease and enjoyment. Here is a sample of the book’s style, from the opening of Chapter 1: "If one were to ask a passer-by to quote a great formula of physics, chances are that the answer would be ‘E = mc2’.... There is no way around it: all physics is quantum, from elementary particles, to stellar physics and the Big Bang, not to mention semiconductors and solar cells."
The Mathematics of Secrets
Explaining the mathematics of cryptography The Mathematics of Secrets takes readers on a fascinating tour of the mathematics behind cryptography—the science of sending secret messages. Using a wide range of historical anecdotes and real-world examples, Joshua Holden shows how mathematical principles underpin the ways that different codes and ciphers work. He focuses on both code making and code breaking and discusses most of the ancient and modern ciphers that are currently known. He begins by looking at substitution ciphers, and then discusses how to introduce flexibility and additional notation. Holden goes on to explore polyalphabetic substitution ciphers, transposition ciphers, connections between ciphers and computer encryption, stream ciphers, public-key ciphers, and ciphers involving exponentiation. He concludes by looking at the future of ciphers and where cryptography might be headed. The Mathematics of Secrets reveals the mathematics working stealthily in the science of coded messages. A blog describing new developments and historical discoveries in cryptography related to the material in this book is accessible at http://press.princeton.edu/titles/10826.html.
Without Separation
Here is the story of Roberto Alvarez, whose court battle against racism and school segregation in Lemon Grove, CA, is considered the first time an immigrant community used the courts to successfully fight injustice. Roberto Alvarez's world changed the day he could no longer attend Lemon Grove Grammar School in the small, rural community where he lived near San Diego, California. He and the other Mexican American students were told they had to go to a new, separate school. A school just for them. A school where they would not hold back the other students. But Roberto and the other students and their families believed the new school's real purpose was to segregate, to separate. They didn't think that was right, or just, or legal. This historical fiction picture book by Sibert award-winning author Larry Dane Brimner and Pura Belpré award-winning illustrator Maya Gonzalez follows Roberto and the other immigrant families on their journey in 1931 as they battle against separation and prejudice in one of America's landmark segregation cases.
Latinas in the United States, set
Latinas in the United States: A Historical Encyclopedia records the contribution of women of Latin American birth or heritage to the economic and cultural development of the United States. The encyclopedia, edited by Vicki L. Ruiz and Virginia Sánchez-Korrol, is the first comprehensive gathering of scholarship on Latinas. This encyclopedia will serve as an essential reference for decades to come. In more than 580 entries, the historical and cultural narratives of Latinas come to life. From mestizo settlement, pioneer life, and diasporic communities, the encyclopedia details the contributions of women as settlers, comadres, and landowners, as organizers and nuns. More than 200 scholars explo...
Covering Castro
A good account of the vicissitudes, fascination, and dangers of covering Fidel Castro; author says, in the end, 'it has been highly satisfying.' Book contains good material on Cuba's foreign adventures, its espionage network, behind-the-scenes accounts of major decisions, and other information--Ha
