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Moral und künstliche Intelligenz im Marketing
Konsumentendaten lassen sich zunehmend effektiv mit künstlicher Intelligenz (KI) kombinieren, um die Online Journey kalkuliert zu beeinflussen. Dieses Buch befasst sich anhand dreier Forschungsarbeiten mit den Fragen wann Marketing-KI Konsumentenentscheidungen vielmehr manipuliert als bereichert und wie Marketing-KI infolgedessen moralischer gestaltet werden kann. Die erste Forschungsarbeit untersucht, inwieweit Manipulationswahrnehmungen vom Menschenbild des Konsumenten abhängen. Hierfür werden zwei Studien mit 1.151 Teilnehmern durchgeführt. Daran anknüpfend stellt sich die Frage, ob Manager Konsumentenbilder auf opportunistische Weise instrumentalisieren, um Marketingaktivitäten zu legitimieren. Die zweite Forschungsarbeit kombiniert daher Methoden der Ökonometrie und des Natural Language Processing, um Menschenbilder von Managern aus Textdaten (33.407 Earnings Call Transkripte) zu analysieren. Die dritte Forschungsarbeit möchte Marketing-KI moralischer gestalten. Hierfür werden neuronale Netze mithilfe psychografischer Daten von 762 Teilnehmern trainiert, um faire personalisierte Preise anzubieten und Reaktionen mittels Laborexperiment (203 Probanden) zu untersuchen.
Pade-legendre Method for Uncertainty Quantification with Fluid Dynamics Applications
Abstract: The Pade-Legendre (PL) method, a novel approach for uncertainty quantification is introduced. The proposed method uses a rational function expansion and is designed to effectively characterize uncertainties in strongly non-linear or discontinuous systems. The discontinuities can be either in the underlying functions (inherent discontinuities) or from lack of sufficient data resolution (multi-scale discontinuities). In the former case, PL method can produce an accurate response surface without spurious oscillations and does not require prior knowledge of the discontinuities. For the latter type of discontinuities, the PL method can help reduce the number of deterministic simulations...
The Maverick Collection And Spanish Scandals Collection
The Maverick Collection and the Spanish Scandals Collection from Mills & Boon
Lies We Tell Ourselves
In 1959 Virginia, Sarah, a black student who is one of the first to attend a newly integrated school, forces Linda, a white integration opponent's daughter, to confront harsh truths when they work together on a school project.
The Confessions of Robin Askwith
In this work, Robin Askwith relates his long and varied career, from his audition for the first "Confessions" film in the 1970s through some of his 25 other films including Zefferelli's "Brother Sun, Sister Moon" and Pasolini's "Canterbury Tales".
Indigenous People and Mobile Technologies
In the rich tradition of mobile communication studies and new media, this volume examines how mobile technologies are being embraced by Indigenous people all over the world. As mobile phones have revolutionised society both in developed and developing countries, so Indigenous people are using mobile devices to bring their communities into the twenty-first century. The explosion of mobile devices and applications in Indigenous communities addresses issues of isolation and building an environment for the learning and sharing of knowledge, providing support for cultural and language revitalisation, and offering the means for social and economic renewal. This book explores how mobile technologies are overcoming disadvantage and the tyrannies of distance, allowing benefits to flow directly to Indigenous people and bringing wide-ranging changes to their lives. It begins with general issues and theoretical perspectives followed by empirical case studies that include the establishment of Indigenous mobile networks and practices, mobile technologies for social change and, finally, the ways in which mobile technology is being used to sustain Indigenous culture and language.
ICTs for Inclusive Communities in Developing Societies
Several decades of international aid, predominantly granted by the highly developed world (the haves), for the use of ICT in developing regions (known by several labels, such as the have-nots, bottom of the pyramid, the south, or, some time ago, the third world) have passed, but the holy grail of turning these societies into the ideals defined by the donors is still elusive. Previously the emphasis was on top-down approaches in this endeavour. Now priority is increasingly given to bottom-up approaches, putting the targeted communities first, using methods such as co-creation and living labs. Information and Communication Technologies for Development (ICT4D) is still a domain in search of a c...
