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Executive Personnel
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Personnel Literature
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Strategic Management
This book is the founding work on Strategic Management, a concept that lies at the core of modern business. It has a focus upon the behaviour of complex organizations in turbulent environments and upon what determines success. The book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists. It remains a key work on strategy.
Strategy in Action
From Simon & Schuster, Strategy in Action is Boris Yavitz and William H. Newman's guide to the execution, politics, and payoff of business planning. Two management consultants explain how to transform business objectives into strategic action, detailing measures for changing business practices, eliminating ineffective personnel, and instilling confidence through well-defined statements of goals and missions.
Strategic Marketing
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Strategic Marketing
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Strategy for Managing Complex Systems
Das Management der Zukunft Wie der Management-Vordenker Fredmund Malik darlegt, wird systemischevolutionäres Denken in Zukunft immer wichtiger - genauso wie die Anwendung der Kybernetik auf das Management. Denn Organisationen sind komplexe Systeme mit ihren eigenen Gesetzmäßigkeiten und Verhaltensweisen. Sie benötigen ein Management, das ihrer Komplexität entspricht. Malik liefert in diesem englischsprachigen Buch die Theorie des neuen Managements der Komplexität, aber auch Strategien und Methoden, die für Manager und Führungskräfte unverzichtbar sind.
Innovation Society Today
The book offers new theoretical perspectives on innovation, analyzes innovation processes in diverse innovation fields, and presents case studies that reflect the diversity of innovations fields. To what extent and in what sense does innovation characterize our societies today? Innovations are no longer limited to the economic sphere; we find them in almost all areas of society today. Diverse actors generate innovations in different, increasingly reflexive ways. New concepts, practices, and institutional forms such as open source, crowdfunding, or citizen panels expand the spectrum.
Project Set Strategies
Project Set Strategies focuses on an issue of vital concern to corporate managers: the development and implementation of strategy. Regretfully, this topic has received too little attention in the literature of finance and has been treated in completely in the management journals. In fact, not everyone recognizes that it falls within the sphere of finance. However, since the important issues discussed in this book strategically shape the destiny of the company and can seal its fate long before the point is reached where conventional finance considerations come into play, it is essential that this recognition be acknowledged. From the management point of view, it has long been realized that st...
