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Careers in Creative Industries
Comprising original empirical studies of career-making in the creative sector, this book takes in theatre, music, film, TV, visual arts, fashion design, and architecture as creative industries. This format facilitates comparative analysis of central features of career-making within as well as across both specific industries and national contexts. The book is at the forefront and intersection of contemporary career research and research on work in creative industries / the cultural economy, intertwining both subjective and objective approaches to and dimensions of career. The contributors move beyond the dichotomies that have characterized recent career theory and work on creative industries to examine factors that facilitate and restrict horizontal and vertical mobility. Spanning a diverse range of case studies, from German theatre to Danish fashion, this book is a valuable reference for scholars of the creative and cultural industries and important reading for thoser interested in careers more generally.
Flagship Marketing
Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial and cultural policy and practice. Kent and Brown offer a truly interdisciplinary approach to the concept,...
Management Theory, Innovation, and Organisation
Competencies are a component of human capital and one of the most important assets of an enterprise. This book illustrates the organisational conditions of innovativeness, which is the relationship between strategy, structure, organisational culture and leadership and knowledge management and innovation management.
Perspectives on Public Relations Research
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.
Job Design and Technology
Despite global competition and the need for speed, flexibility and quality, trends such as lean production and McDonaldization show that Taylorism remains alive and well in the contemporary workplace. There is however a countermovement, particularly in North-West Europe, where successful alternatives are being pursued. Job Design and Technology fil
The Pricing and Revenue Management of Services
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and ye
Pioneers in Marketing
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Development on the Ground
Edited by two leading scholars who have been instrumental in the shaping of current thinking in the field of regional and industrial economics, this volume brings together a range of theoretical and empirical contributions that analyze and explain distinct patterns of regional development, and the successes and failures in this regard, across the world. A mixture of theoretical insights and empirical and comparative evidence, it links these findings to on-going policy debates that attempt to understand the success and failure of distinct regions through particular models of institutions and patterns of governance. International in appeal and scope, this book is an invaluable tool for students of all levels studying economics, economic geography, regional development, development studies, international business, international political economy, development sociology and public administration.
Foresight in Organizations
Foresight for Organizations will acquaint the reader with various foresight methods and tools, to show the reader how these methods are used, what the pitfalls are and how the methods relate to each other. This innovative volume offers the reader the ability to carry out a study of the future by him- or herself and apply the results in a decision-making strategy process. The author addresses the following methods: scenarios, trend analysis, the Delphi method, quantitative trend extrapolation, technology assessment, backcasting and roadmapping; the most relevant and popular methods that also cover the range of approaches from predictive, via normative to explorative. Every chapter also contains references to additional literature about the methods being discussed. This book is essential reading for researchers, academics and students in the areas of Community Development, Sociology of organizations, Change management, Social entrepreneurship, Sustainable development and participative planning.
Urban Regeneration Management
Urban Regeneration Management analyzes the regeneration management process, locating the issues within both local and international perspectives, critiquing the theoretical literature on globalization, and analyzing a variety of case studies from across the globe.
