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The Food Allergy Experience
A source of reliable information and sound advice to help parents, caregivers, friends, relatives, health care providers, and teachers better understand how food allergies impact all aspects of a child's life.
Pediatric Food Allergy
Comprehensive and practical, this book thoroughly addresses the full range of concerns related to food allergies in the pediatric patient. As food allergies in the pediatric population increase in number and severity, Pediatric Food Allergy: A Clinical Guide provides information on new guidelines and potential treatment options, as well as working to improve awareness, diagnosis, management and prevention practices. Written by experts in their respective fields, chapters are divided into five sections. Opening with an introduction and overview of particular concerns and issues specific to food allergy in the pediatric population, sections two and three address diagnosis and management of com...
Advertising Principles and Practice
Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary
Food Without Fear
A world-renowned researcher and physician offers a groundbreaking approach to identifying an entire spectrum of food-related health conditions, from allergies to sensitivities, and what we can do about them. A breathtaking one in five people in the U.S. has a health condition related to food—from disruptive sensitivities and intolerances to serious allergic reactions that can send them to the ER. These food-related problems are on a historic rise across all ages. And the spectrum of these ailments is wide and deep, with many tricky “masqueraders” in the mix to create a lot of confusion, potential misdiagnoses, and faulty or poor treatment—and immeasurable suffering for millions of pe...
Textbook of Allergy for the Clinician
This is the second and updated version of the Textbook of Allergy for the Clinician. It is a unique book in the field of allergy. The uniqueness lies in the international character of the book with contributors representing both the East and West. This book represents the diversity of issues affecting patients in the specialty of allergy, asthma & immunology. There is some discussion of the basic mechanisms involved and extensive elaboration for the clinicians. This book will appeal to medical students, residents and fellows undergoing training as well as consultants in academic and clinical practice settings. The color plates, especially in the section on Aerobiology, will help in the interaction between the patient and consultant in identifying the plant or flora which is the causative factor. The differences and similarities between the Eastern and Western approaches in the practice of the specialty are being addressed for the first time in a book.
Principles of Management
Principles of Management
Childhood Food Allergy: Current Management, Emerging Therapies, and Prevention, An Issue of Pediatric Clinics
Dr. Gupta provides a comprehensive overview of the clinjical management of food allergy. Articles are devoted to epidemiology, pathophysiology, diagnosis, management, immunology, and treatments of food allergy. Current knowledge of the relationship between the gut microbiome and food allergy is also presented as well as eosiniphilic esophagitis and oral allergy synrome.
The Immigrant Advantage
From an award-winning journalist comes a fascinating exploration of the life-enhancing customs that immigrant groups have brought with them to the U.S. and of how Americans can improve their lives by adapting them.
Driving Customer Appeal Through the Use of Emotional Branding
The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer Appeal Through the Use of Emotional Branding is a critical scholarly resource that examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academicians, students, and researchers that are interested in discovering more effective and efficient methods for driving business.
Matsyagandha
Long before the Rig Vedic period, many exotic and mystical tribes lived together. The royals of the Matsya clan, who once ruled over all, were now struggling to keep the unity between their Garuda, Yakshin, Naaga and Kimpurusha brothers. All the more, Matsyagandha, the Matsya Princess defies a sacred but a sexist custom to pursue be the first queen out of wedlock. As a result, she is challenged to prove her merit in each of these kingdoms to seek their approval. Will this little mermaid be able to rise to become a queen without a man by her side?
