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Acceptability of Online Private Labels Book
This book gives a glance of on-line private label brands in India. It could be useful to understand consumers’ behavior towards these brands. Also this book could help to learn Structural Equation Modeling techniques which is very popular among researchers.
Insights, Innovation, and Analytics for Optimal Customer Engagement
Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving service...
Private Label Strategy
The growth in private labels has huge implications for managers on both sides.
Green to Gold
From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a se...
Handbook of Service Marketing Research
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
Advances in Web Mining and Web Usage Analysis
This book constitutes the thoroughly refereed post-workshop proceedings of the 9th International Workshop on Mining Web Data, WEBKDD 2007, and the 1st International Workshop on Social Network Analysis, SNA-KDD 2007, jointly held in St. Jose, CA, USA in August 2007 in conjunction with the 13th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD 2007. The 8 revised full papers presented together with a detailed preface went through two rounds of reviewing and improvement and were carefully selected from 23 initial submisssions. The enhanced papers address all current issues in Web mining and social network analysis, including traditional Web and semantic Web applications, the emerging applications of the Web as a social medium, as well as social network modeling and analysis.
Social Entrepreneurship
This accessible textbook provides a comprehensive guide to the building blocks of sustainable social enterprise, exploring how core elements contribute to either the success or failure of the social venture. It analyzes the key skills needed to synthesize effective business practices with effective social innovation and points out both what works and what does not. Taking a practical approach, it demonstrates how big ideas can be transformed into entities that produce lasting change.
The Future of Service Post-COVID-19 Pandemic, Volume 2
This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.
Management 4.0
This book provides a comprehensive review of industry 4.0 and its applications, discussing the history of industry evaluation, including industry 1.0, 2.0, 3.0 and 4.0, and the future structure of industry evaluation. It also examines the effects and impact of various technologies in industry and presents new interdisciplinary business models based on advanced technologies with the help of use cases. Lastly, it highlights the benefits of technological implementation in industry using examples of real-world applications, providing a robust and reliable technological conceptual framework and roadmap for decision-makers in all areas of industry involved transformation.
