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Artificial Intelligence and Transforming Digital Marketing
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.
Proceedings
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Investigación cualitativa en enfermería y salud. Bases filosóficas, teóricas y metodológicas
El presente libro aborda una construcción crítica y, además, práctica de la investigación cualitativa en enfermería y salud. Bajo su integración destaca la presencia de aspectos epistemológicos, ontológicos y metodológicos que permitirán al lector comprender el origen del conocimiento cualitativo y su construcción en fenómenos relacionados con la salud y el cuidado, pues defiende la importancia de considerar los enfoques epistemológicos para una comprensión sustantiva y rigurosa de la realidad. Esta obra revoluciona la comprensión de la investigación cualitativa puesto que proporciona herramientas y reflexiones para la realización de investigaciones rigurosas y significativ...
Leadership and Organizational Sustainability
The book presents a new type of leadership focused on sustainable human development and organizational sustainability, which is based on the self-realization of the person of the leader, which means the satisfaction of their needs, according to the scale of Abraham Maslow, through integral human development in all aspects of life. Because the term "leader" appears to refer to anyone with the authority to confer a position with subordinates, the reality within organizations has shown that a leader must go further and demonstrate commitment, awareness, and concern for the common good. Which person has these characteristics? People who have had more opportunity to develop in different areas of ...
