Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Corporate reputation
Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite the reader to join us on a journey of discovery. When reputation first appea...
Managing with Integrity
Managing with Integrity challenges the readers to explore different perspectives on and conceptions of corporate ethics. It is situated within the broader context of the emerging interests of the people of India to eradicate corporate unethical conduct. The massive protest against corporate unethical conduct and public opinion puts leaders, top managers and employees under strong social and political pressure. This book aims at articulating arguments for the necessity of incorporating personal integrity formation along with codes of ethical conduct to reduce unethical corporate activity more steadily and effectively. This book is an ethical guide for managers, employees, politicians, clergy, candidates for priesthood, and business students, equipping them to eradicate corporate unethical conduct from all spheres of life.
Media, Power and Empowerment
This collection brings together 71 papers by 83 authors from 20 countries presented at the 5th Central and Eastern European Communication and Media Conference, titled “Media, Power and Empowerment”, in Prague, Czech Republic, in April 2012. It maps out trends in CEE media research across the entire region and provides insight into the broad span of relevant topics. The contributors to the volume successfully voice the multiple, yet specific, questions relevant to the CEE countries; the papers offer original research results to the reader, and invite them to participate in further debate on CEE media and communications research. To date, there have not been many publications dedicated to ...
Ripple Effect
Everyone in marketing is talking about word of mouth (WOM). At a time when traditional advertising is struggling, conversations between consumers – the most trusted source of product information – have taken on an entirely new dimension on the Internet. While considerable research on the effects and spread of WOM has been carried out over the past sixty years, surprisingly few scholars have tried to find out how to stimulate it. Martin Oetting seeks to close that gap. Based on involvement and empowerment research, this is the first scientific study connecting word of mouth with a participatory marketing approach, thus providing an answer to what may be marketing’s most pressing question: how to strategically harness the power of blogs, Facebook, and the Social Web.
Facial and Nasal Anatomy, An Issue of Facial Plastic Surgery Clinics of North America, E-Book
In this issue of Facial Plastic Surgery Clinics, guest editor Dr. Sebastian Cotofana brings his considerable expertise to the topic of Facial and Nasal Anatomy. Top experts in the field cover key topics such as facial transplantation, 3D imaging and virtual surgical planning in facial reconstruction, liquid rhinoplasty using the superficial approach, and many more. - Contains 12 relevant, practice-oriented topics including updated biomechanical concepts of the face; the layered anatomy of the nose and its relation to nasal arterial vasculature (ultrasound-based); 3D surface scanning of the nose (whole body scanners vs. facial handheld devices); assessing the aesthetic perception of the nose in pre- vs. post-rhinoplasty individuals (eye-tracking based); and more. - Provides in-depth clinical reviews on facial and nasal anatomy in plastic surgery, offering actionable insights for clinical practice. - Presents the latest information on this timely, focused topic under the leadership of experienced editors in the field. Authors synthesize and distill the latest research and practice guidelines to create clinically significant, topic-based reviews.
Stakeholder thinking in marketing
Stakeholder thinking in marketingStakeholder thinking is becoming a "core" part of marketing as well as other businessrelated disciplines. A search of the business source primmer database found that priorto 1995 there are 58 articles using the term stakeholder in their title and 27 academicmarketing related articles with stakeholder as a key term. The interest in stakeholdertheory has however grown rapidly, between January 2000 and November 2004 therewere 228 articles using stakeholder theory in the title and 140 academic marketingrelated journal articles that examined stakeholder issues. In fact the American Marketing Association's (AMA, 2004) new definition ofmarketing expressly incorporat...
Green Money
Discover the path to a wealthier, more sustainable future Green Money: How to Reduce Waste, Build Wealth, and Create a Better Future for All is a startlingly insightful and compelling book that redefines personal finance through the twin lenses of environmental sustainability and community, offering actionable steps to not only improve your financial health but also make a positive impact on the planet. Kara Perez, a visionary in sustainable personal finance, shares her unique approach to breaking free from outdated financial advice, demonstrating how you can achieve a fulfilling life that values community, sustainability, and financial well-being. Filled with real-world anecdotes, cutting-e...
Handbook of Partial Least Squares
This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives. It covers the broad area of PLS methods, from regression to structural equation modeling applications, software and interpretation of results. The handbook serves both as an introduction for those without prior knowledge of PLS and as a comprehensive reference for researchers and practitioners interested in the most recent advances in PLS methodology.
Essentials of Services Marketing
Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world’s major regions: 40% from American,...
Marketing — Management
1 Vgl. Scheirer, 2001, S. 4 2 Deutsche Post, Direktmarketing Deutschland 2000, Studie 11, In: Focus Media-Guide 2001, S.52 3 TNS Emnid Studie 2000, S. 6 4 Brown, 2000, S.13 5 Deutsche Post, Direktmarketing Deutschland 2000, Studie 11, In: Focus Mediaguide 2001, S. 53 6 McKinsey Quarterly 2000, Nr. 3, S. 164 7 Perl 2000, In: Ganz Direkt, S. 85 8 Heil,2000, S. 62 9 ABum/Piske, 1997, S. 510 10 TNS Emnid Studie 2000, S. 10 Literatur Bottler, S., Komm, ich schenk Dir was, In: w & v online, veroffentlicht 19.06.2001. BDSG 2001, Das Neue Bundesdatenschutzgesetz, Beilage in: DSB, Nr. 5, 2001. Dallmer, H., Jager wird Gejagter, In: Mail Marketing, Nr. 361, 1995. Dallmer, H., Online Dienste losen Maili...
