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Consumer Buying Behaviour
Based on comprehensive research, this book focuses on purchase incidence models of consumer buying behavior, which provide answers to the questions ‘when’ and ‘how much to purchase’. It discusses consumer buying behavior, including pre-purchase needs and attitudes together with experiences based on consumption, as well as factors affecting this behavior, like advertising, promotions, retail availability, packaging, formulation, pricing and post-purchase evaluation of satisfaction. It also explains the latest consumer buying strategy models adopted by the industry today.
Best Practices in Green Supply Chain Management
Best Practices in Green Supply Chain Management uses present case studies from the Indian and Mexican manufacturing industries to offer new insights on the challenges of integrating environmental awareness into supply chain management operations in developing countries.
Logistics 4.0
Industrial revolutions have impacted both, manufacturing and service. From the steam engine to digital automated production, the industrial revolutions have conduced significant changes in operations and supply chain management (SCM) processes. Swift changes in manufacturing and service systems have led to phenomenal improvements in productivity. The fast-paced environment brings new challenges and opportunities for the companies that are associated with the adaptation to the new concepts such as Internet of Things (IoT) and Cyber Physical Systems, artificial intelligence (AI), robotics, cyber security, data analytics, block chain and cloud technology. These emerging technologies facilitated...
Logistics and Supply Chain Management
This book constitutes selected and revised papers from the 7th International Conference Logistics and Supply Chain Management, held in December 2020 in Tehran, Iran. Due to the COVID-19 pandemic the conference was held online. The 17 full papers and 2 short papers pressented were thoroughly reviewed and selected out of 70 submissions. The papers are organized in the topical sections on information technology in supply chain management; production/scheduling and transportation in supply chain management; sustainable and resilient supply chain management; humanitarian supply chain management.
Supply Chain Transformation for Pursuing Carbon-neutrality
Despite the positive outcomes of shifting to renewables and energy efficiency, it is now apparent that the traditional approaches can no longer result in desired improvements; technological transition of the manufacturing sector is necessary to pursuing carbon neutrality and ecological restoration. Adoption of disruptive new technologies that support the green transformation of manufacturing supply chains and the possibilities of employing Negative Emission Technologies in the supply chain is receiving attention among practitioners and academics. Exploring the opportunities and challenges with a focus on carbon peak and neutrality concepts, both in theory and practice, is important for the sustainable development of manufacturing industries.
Customer Relationship Management
CUSTOMER RELATIONSHIP MANAGEMENTOPERATIONAL CRMANALYTICAL CRMCOLLABORATIVE CRMRELATIONSHIP MANAGEMENTTHE CRM MODELSELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM)CRM IMPLEMENTATIONAPPLICATIONS OF CRM IN HEALTH SECTORFINANCIAL SYSTEM OVERVIEWAPPLICATIONS OF CRM IN THE MANUFACTURING SECTORAPPLICATION OF CRM IN RETAIL SECTORAPPLICATION OF CRM INTELECOM SECTORFUTURE OF CRMConclusionReferenceIndex
Artificial Intelligence in Industry 4.0 and 5G Technology
Artificial Intelligence in Industry 4.0 and 5G Technology Explores innovative and value-added solutions for application problems in the commercial, business, and industry sectors As the pace of Artificial Intelligence (AI) technology innovation continues to accelerate, identifying the appropriate AI capabilities to embed in key decision processes has never been more critical to establishing competitive advantage. New and emerging analytics tools and technologies can be configured to optimize business value, change how an organization gains insights, and significantly improve the decision-making process across the enterprise. Artificial Intelligence in Industry 4.0 and 5G Technology helps rea...
Management Theories and Strategic Practices for Decision Making
There is an immense amount of information to be considered when attempting to solve complex strategic problems. To recognize the complexity of this process, the creation of tools and techniques are essential to aid decision makers in developing a rational model for strategy evaluation. Management Theories and Strategic Practices for Decision Making brings together a collection of research aiming to provide communication for the management of new methodologies to solve strategic problems and applying decision making approaches. This reference is useful for government agencies, practicing managers, academic and research institutions interested in bringing together strategic decision-making and decision sciences.
