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The Magazine from Cover to Cover
The leading textbook on how to turn a budding idea into a full-fledged magazine has evolved, adapting to the current trends in the industry. Now in its third edition, The Magazine from Cover to Cover has been thoroughly updated to include the effects of technology and current events on magazine publishing. In this comprehensive overview, authors Sammye Johnson and Patricia Prijatel provide a fascinating perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. They use case histories from selected magazines and interviews with e...
The Mediated World
Today’s students have a world of knowledge at their fingertips, and no longer need textbooks filled with names and dates crammed into a single volume. The Mediated World takes as its starting point the understanding that readers want a compelling story, a good read, an intelligent analysis, and a new way of looking at the media revolutions around us. It is designed as a life line to help students understand and interpret the sea of media washing over us all. In this text, David Mindich writes for students who want to understand how we communicate to one another, how we process our world, and how the media shapes us. His engaging and narrative style focuses on concepts and real-world contex...
Critical Thinking About Sex, Love, and Romance in the Mass Media
This distinctive volume explores how romantic coupleship is represented in books, magazines, popular music, movies, television, and the Internet within entertainment, advertising, and news/information. This reader offers diverse theoretical perspectives and methodological approaches on the representation of romantic relationships across the media spectrum. Filling a void in existing media scholarship, this collection explores the media’s influence on perceptions and expectations in relationships, including the myths, stereotypes, and prescriptions manifested throughout the press. Featuring fresh voices, as well as the perspectives of seasoned veterans, contributions include quantitative and qualitative studies along with cultural/critical, feminist, and descriptive analyses. This anthology has been developed for use in courses on mass media and society, media studies, and media literacy. In addition to its use in coursework, it is highly relevant for scholars, researchers, and others interested in how the media influence the personal lives of individuals.
Graphic Design
Although graphic design is all around us, we rarely take time to notice and appreciate it. Advertisements, logos, websites, and more all rely on graphic design to create eye-catching content. This volume explores the skills artists need to produce aesthetically pleasing designs and the development of this field into the major industry it is today. Information is included for readers who are interested in pursuing graphic design as a career, and striking photographs display some of the most innovative examples of this prominent medium.
Women in Mass Communication
The effect of feminism on the field of mass communication is more important now than ever. With a particular emphasis on race, culture, and ethnicity, leading scholars in the field provide compelling analyses of the ways in which feminist theory and feminist perspectives affect mass communication.
Tatler's Irony
This book discusses Tatler, a monthly glossy magazine aimed at the wealthiest groups in British society, to consider how it addresses social change. The volume addresses specifically the period from 1997, the year New Labour was elected under Tony Blair, up to 2010, when the Conservative party and David Cameron came in to power. Sallie McNamara scrutinizes how the magazine negotiates ideas of ‘Britishness’, class, gender and national identity in a changing social, political, economic and cultural climate. Additionally, she explores the magazine’s humorous approach, and looks at how that distinctive address can potentially lead to misinterpretation. The British class system has seen many challenges over the period of the magazine’s history, and this study expertly grapples with exactly how Tatler has maintained its audience in a continually changing social environment.
The Magazine Century
"The future of magazines? Murky. Their past? Glorious. How we got from there to here is told in this compelling history. It's thrilling, funny, disturbing, sad, and ultimately inspiring. And in these pages are broad and helpful hints on how we can return to glorious."---Richard B. Stolley, Founding Editor, People, and Senior Editorial Adviser, Time Inc. --Book Jacket.
Postfeminist News
Winner of the 2003 Diamond Anniversary Book Award presented by the National Communication Association In the media-saturated decade of the 1990s, news reports shaped public sentiment about women in electoral politics and beyond. Mary Douglas Vavrus explores the process of representing political women in media, and argues that contemporary news accounts promote a postfeminist politics that encourages women's private, consumer lifestyles and middle-class aspirations, while it discourages public life and political activism. The author discusses the Anita Hill-Clarence Thomas hearings of 1991, the 1991–92 "Year of the Woman" in politics, the 1996 presidential campaign's use of "soccer moms," and Hillary Rodham Clinton's campaign for Senate in 2000. Vavrus assesses the logic that emerges in these narratives' recurrent themes about gender and explores their significance for women and for feminism, ultimately arguing that feminism has been supplanted by postfeminism in news accounts of political women.
Look
Andrew L. Yarrow tells the story of Look magazine, one of the greatest mass-circulation publications in American history, and the very different United States in which it existed. The all-but-forgotten magazine had an extraordinary influence on mid-twentieth-century America, not only by telling powerful, thoughtful stories and printing outstanding photographs but also by helping to create a national conversation around a common set of ideas and ideals. Yarrow describes how the magazine covered the United States and the world, telling stories of people and trends, injustices and triumphs, and included essays by prominent Americans such as Martin Luther King Jr. and Margaret Mead. It did not s...
Feature and Magazine Writing
This fully revised and updated edition of Feature and Magazine Writing covers everything from finding original ideas to locating expert sources. With fresh perspectives and advice from professional writers and editors, this colorfully-written introduction is required reading for anyone who wishes to become a strong feature writer. Includes chapters on connecting content to the calendar, writing for online publications, trends, issues and controversies, and writing dramatic stories New chapters in this edition include 'How To Find A Magazine Job', 'Last Chance: The Final Draft', and 'Writing for Trades, Associations and Organizations' New sections in this edition include 'Improving Your Pizzazz and 'Original Research = Original Articles'
