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Data-Driven Modelling and Predictive Analytics in Business and Finance
Data-driven and AI-aided applications are next-generation technologies that can be used to visualize and realize intelligent transactions in finance, banking, and business. These transactions will be enabled by powerful data-driven solutions, IoT technologies, AI-aided techniques, data analytics, and visualization tools. To implement these solutions, frameworks will be needed to support human control of intelligent computing and modern business systems. The power and consistency of data-driven competencies are a critical challenge, and so is developing explainable AI (XAI) to make data-driven transactions transparent. Data- Driven Modelling and Predictive Analytics in Business and Finance co...
Event Marketing And Management
This Remarkable Book Targets The Event Professional As Well As The Novice In Highlighting The Efforts Needed To Conduct An Event Of Any Nature. India-Centric, In Its Focus, The Book Also Has A Plethora Of International Examples Aimed At Providing An Indepth Understanding Of Events As A Strategic Communication Tool At The Generic Level.
Augmented Reality and Virtual Reality
This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry. The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the communi...
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses ...
Deep Learning Applications in Operations Research
The model-based approach for carrying out the classification and identification of tasks has led to progression of the machine learning paradigm in diversified fields of technology. Deep Learning Applications in Operations Research presents the varied applications of this model-based approach. Apart from the classification process, the machine learning (ML) model has become effective enough to predict future trends of any sort of phenomenon. Such fields as object classification, speech recognition, and face detection have sought extensive applications of artificial intelligence (AI) and machine learning as well. The application of AI and ML has also become increasingly common in the domains ...
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at lar...
Deep Learning Concepts in Operations Research
The model-based approach for carrying out classification and identification of tasks has led to the pervading progress of the machine learning paradigm in diversified fields of technology. Deep Learning Concepts in Operations Research looks at the concepts that are the foundation of this model-based approach. Apart from the classification process, the machine learning (ML) model has become effective enough to predict future trends of any sort of phenomena. Such fields as object classification, speech recognition, and face detection have sought extensive application of artificial intelligence (AI) and ML as well. Among a variety of topics, the book examines: An overview of applications and co...
Corporate Finance
This book comprises 19 papers published in the Special Issue entitled “Corporate Finance”, focused on capital structure (Kedzior et al., 2020; Ntoung et al., 2020; Vintilă et al., 2019), dividend policy (Dragotă and Delcea, 2019; Pinto and Rastogi, 2019) and open-market share repurchase announcements (Ding et al., 2020), risk management (Chen et al., 2020; Nguyen Thanh, 2019; Štefko et al., 2020), financial reporting (Fossung et al., 2020), corporate brand and innovation (Barros et al., 2020; Błach et al., 2020), and corporate governance (Aluchna and Kuszewski, 2020; Dragotă et al.,2020; Gruszczyński, 2020; Kjærland et al., 2020; Koji et al., 2020; Lukason and Camacho-Miñano, 2020; Rashid Khan et al., 2020). It covers a broad range of companies worldwide (Cameroon, China, Estonia, India, Japan, Norway, Poland, Romania, Slovakia, Spain, United States, Vietnam), as well as various industries (heat supply, high-tech, manufacturing).
