Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Event Marketing And Management
This Remarkable Book Targets The Event Professional As Well As The Novice In Highlighting The Efforts Needed To Conduct An Event Of Any Nature. India-Centric, In Its Focus, The Book Also Has A Plethora Of International Examples Aimed At Providing An Indepth Understanding Of Events As A Strategic Communication Tool At The Generic Level.
Current Research Trends in Business and Technology Management
In a continued effort to present the latest thoughts of researchers in domain of business and technology management and to benefit industry and academia, like my previous books, this book also intends to fulfill the quest for knowledge for all having interest in current research in the field of Business and Technology Management. The research output of respective authors is presented in the form of edited book and carries chapters on issues researched and contemplated by them. Certain contemporary topics of interest in management that are covered in the chapters of this book are Role of Artificial Intelligence in better decision making, particularly in context of Data warehousing and Busines...
New Age Marketing
The theme of NICOM 2008 being held between January 9 to 11, 2008 is 'Strategies and Trends in Marketing: A New Economy Perspective'. The issues, challenges and dimensions of the emerging scenario are grouped into the following sub-themes. 'Marketing Information System' brings together scholarly contributions on Marketing Research and Analytics, Business Intelligence and Forecasting Tools, Data Mining in Marketing and Decision Support System, Knowledge Management and Environment Sensing for Marketing. The sub-theme 'Value Creation: New Paradigms' has deliberations on Marketing Innovations, Trends in Pricing Strategy, Diffusion of New Products and Marketing Mix Decisions. 'Value Delivery in Ma...
Breakout Strategies for Emerging Markets
Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture, tradition, and preferences across your business Make your products easier to find, buy, and use Strengthen your brand and deliver on your brand promises Engage and serve all your stakeholders Build a sustainable, profitable business How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and launching local brands onto the global stage. Best...
Research Methodology for Scientific Research, 2/E
K. Prathapan is currently working as an Assistant Professor in the Post Graduate Department of Physics and Research Center, Govt. Brennen College, Thalassery, Kerala. The author has published books like Analytical Problems in Classical Mechanics: With Complete Solutions, Quantum Mechanics. An Interactive Textbook, Classical and Quantum Mechanics, Properties of Matter, etc. The author has 10 research papers to his credit, published in various international journals.
Statistical Methods for Practice and Research
This book is designed to help the managers and researchers in solving statistical problems using SPSS and to help them understand how they can use various statistical tools for their own research problems. SPSS is a very powerful and user friendly computer package for data analyses. It can take data from most other file-types and generate tables, charts, plots, and descriptive statistics, and conduct complex statistical analyses. This book will help students, business managers, academics as well as practicing researchers to solve statistical problems using the latest version of SPSS (16.0). After providing a brief overview of SPSS and basic statistical concepts, the book covers: Descriptive statistics t-tests, chi-square tests, and ANOVA Correlation analysis Multiple and logistics regression Factor analysis and testing scale reliability Advanced data handling
