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Cultural Tourism and Heritage in Northern Portugal
This book presents a narrative of both an opportunity and a challenge. The opportunity is to develop routes of cultural tourism in the North of Portugal, while empowering and engaging communities in the protection of their cultural heritage. The challenge is promoting sustainable tourism, with an impact on economic growth, poverty reduction, environmental protection and the preservation of authenticity in culture and heritage. This book appears at a pivotal moment, given the increased interest for the use of literature, arts, crafts, heritage, and traditions, as well as tangible and intangible cultural products, to promote places and destinations, while safeguarding the identity of social-cultural territories. The current cultural turn in tourism and related research methodologies has led to the development of business strategies where culture and creativity play a relevant role in the branding of competitive cities, regions and countries, using innovation and technology to promote their international image.
Compelling Storytelling Narratives for Sustainable Branding
Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically.
Dark Heritage Tourism in the Iberian Peninsula
This book seeks to offer a collection of relevant essays dealing with different aspects of dark tourism sites in the Iberian Peninsula, delving into issues related to shared attitudes in the face of death and suffering. Thus, all the chapters explore the ideological readings that may turn dark sites into places of dissonant heritage, and therefore make them meaningful elements in the formation of collective identities. Illustrating the multidisciplinary potential of dark tourism studies, the contributors come from different fields of study, including historiography, literary studies, sociology. This collection reflects on how tourism managers, researchers, academics, policy makers and local communities can mobilize, transition and adapt to cultural tourism fluctuations, as well as mitigate the negative impacts of global crises. It also provides examples of tourist practices which, despite their local scope, have a strong potential impact on collective and social levels, as well as on business and multiple fields of study, research and education.
ICT as Innovator Between Tourism and Culture
Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allow them to consult information about points of interest, services, or products in real time. Thus, mobile devices have come to be considered as tools to support decision making regarding the realization of trips. In the digital environment, tourists seek complementary information to consolidate knowledge about the destination, heritage, culture, customs, and traditions that make the visited place unique. Simultaneously, they transform tourist experiences into a memory associated with travel, contribute to the sustainability of local po...
English Classics in Audiovisual Translation
This collection explores the translation of dialogue from the adaptations of literary classics across audiovisual media, engaging with the question of what makes a classic through an audiovisual translation lens. The volume seeks to fill a gap on the translation of classic texts in AVT research which has tended to focus on contemporary media. The book features well-known British literary texts but places a special emphasis on adaptations of the works of Jane Austen and William Shakespeare, figures whose afterlives have mirrored each other in the proliferation of film and television adaptations of their work. Chapters analyze myriad modes of AVT, including dubbing, subtitling, SDH, and voice-...
Concepts and Dialogues across Shifting Spaces in Intercultural Business
This volume explores how the promotion, marketing, and branding of culture have led to the development of economic strategies through creative industries, cultural tourism, and responsible business practices. It considers how culture-based initiatives can be used to boost the creation of business opportunities and enhance added value to the economy. The book also contextualizes western and non-western theories, paradigms, and practices, in order to sustain independent, ecological, and critical methodologies for intercultural business. By articulating principles, theories, structures, performances, and aesthetics across different cultures and communication channels, the networks of cultural codes and practices emerge and are critically observed, blurring conceptual frontiers and challenging conventional criteria of legitimation.
Cultura & Negócios
Cultura & Negócios: Fluxos Criativos entre Culturas, Investigação & Empresas liga a investigação científica produzida no ensino superior ao mundo empresarial, em sintonia com a realidade do contexto socioeconómico contemporâneo. Este livro oferece novas abordagens multidisciplinares às competências de comunicação intercultural e viabiliza o intercâmbio e a reflexão crítica e colaborativa entre os conhecimentos académicos e empresariais, de modo a desenvolver novas metodologias de trabalho que constituam exemplos de boas práticas. Ao longo das páginas de Cultura & Negócios, os diversos autores comprovam o valor do conhecimento cultural e das produções criativas – da lit...
Cultural Tourism and Heritage in Northern Portugal
This book presents a narrative of both an opportunity and a challenge. The opportunity is to develop routes of cultural tourism in the North of Portugal, while empowering and engaging communities in the protection of their cultural heritage. The challenge is promoting sustainable tourism, with an impact on economic growth, poverty reduction, environmental protection and the preservation of authenticity in culture and heritage. This book appears at a pivotal moment, given the increased interest for the use of literature, arts, crafts, heritage, and traditions, as well as tangible and intangible cultural products, to promote places and destinations, while safeguarding the identity of social-cultural territories. The current cultural turn in tourism and related research methodologies has led to the development of business strategies where culture and creativity play a relevant role in the branding of competitive cities, regions and countries, using innovation and technology to promote their international image.
Obras de Ernesto da Silva, o apóstolo do socialismo - Tomo II
A obra de Ernesto da Silva está organizada em três volumes. Tomo I. Textos literários. Páginas de crítica teatral e teoria estética (1893-1903). Contém a produção literária do autor: contos, textos dramáticos e peças de teatro que foram encenadas nos teatros de Lisboa nos fins do século XIX, junto com os artigos de crítica teatral e literária, e a tradução de um conto. O volume é complerado com os poemas escritos em honra do autor. Tomo II. Artigos jornalísticos (1893-1903). Contém a produção jornalística do autor na imprensa socialista e republicana coeva. Oferece uma visão das preocupações e interesses dos socialistas nos fins do século XIX. Tomo III. Escritos políticos, conferências e discursos (1893-1903). Contém a produção doutrinária de Ernesto da Silva, publicada na imprensa da época ou de forma avulsa em forma de opúsculos e panfletos. Completa-se com os discursos e as diversas intervenções nos órgãos partidários e nas associações de classe.
Obras de Ernesto da Silva, o apóstolo do socialismo - Tomo I
A obra de Ernesto da Silva está organizada em três volumes. Tomo I. Textos literários. Páginas de crítica teatral e teoria estética (1893-1903). Contém a produção literária do autor: contos, textos dramáticos e peças de teatro que foram encenadas nos teatros de Lisboa nos fins do século XIX, junto com os artigos de crítica teatral e literária, e a tradução de um conto. O volume é complerado com os poemas escritos em honra do autor. Tomo II. Artigos jornalísticos (1893-1903). Contém a produção jornalística do autor na imprensa socialista e republicana coeva. Oferece uma visão das preocupações e interesses dos socialistas nos fins do século XIX. Tomo III. Escritos políticos, conferências e discursos (1893-1903). Contém a produção doutrinária de Ernesto da Silva, publicada na imprensa da época ou de forma avulsa em forma de opúsculos e panfletos. Completa-se com os discursos e as diversas intervenções nos órgãos partidários e nas associações de classe.
