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Consumer Behaviour
With special reference to India.
S.S. Misha
On the life and works of Sa. Sa. Mīshā, b. 1934, Panjabi poet.
Trends and Portents in Banking
The Stellar Role Of Financial Institutions In General And Of Banking Sector In Particular In Promoting Socio-Economic Developments Is Duly Recognized Universally. In India The Significance Of And Expectations From This Sector Increased Tremendously Particularly After The Nationalisation Of Major Commercial Banks In 1969. And Undoubtedly, Since Then The Banking Institutions Have Tried To Provide A Big Push Both To The So Called Transfer Process I.E.Mobilisation Of Savings As Well As Their Channelisation In Desirable Investments Via The Mechanism Of Finance, And Social Transformation Through Mass Banking.There Are, However, The Starker Facts Of The Matter Also. While The Quantum Of Deposit Obi...
IBSS: Economics: 1993 Vol 42
This bibliography lists the most important works published in economics in 1993. Renowned for its international coverage and rigorous selection procedures, the IBSS provides researchers and librarians with the most comprehensive and scholarly bibliographic service available in the social sciences. The IBSS is compiled by the British Library of Political and Economic Science at the London School of Economics, one of the world's leading social science institutions. Published annually, the IBSS is available in four subject areas: anthropology, economics, political science and sociology.
Timeless Time
A bit self-conscious Sanjeev Kapoor a.k.a Sanju baba, goes through all the bittersweet experiences of growing up – fearful respect towards his father, love & affection from mom and sisters, bullying and friendships in school, and initial forays into the world of sensuality. In his university days, he starts loving and later growing in love, his sister’s friend’s sister. While his academic pursuit develops a keen interest towards science in him, and his love of literature from his younger years remains his constant companion, his life journey gives him a philosophical perspective. In this semi-autobiographical fiction novel, Sanju baba narrates his life, with its mix of good, bad, and ugly experiences and encounters, leaving his readers with a promise to return with more.
Current Affairs Quarterly Edition- 2018Q2 - 2nd Quarter of 2018 - April 2018 to June 2018
If you are appearing for any Government Recruitment Exam, it is important that you are familiar with the happenings around the world. Current Affairs is an important part of your syllabus apart from English, Quantitative Aptitude or Logical Reasoning! Thus, we bring you the Important General Awareness in Google Play. This book covers a wide range of topics like current issues – national as well as international affairs in the diverse areas of Polity, Economy, Environment and Wildlife, Defence, Science & Technology, etc. which are of immense significance from examination point of view. The book is designed to address the needs of Civil Services, State Services, SSC, Engineering Services and any other competitive examinations.
Consumer Behaviour
Without exception we are all consumers living in a society. The single most important concern for marketers is to influence consumer behaviour in a desired manner. Strategies used to accomplish this, have implications for the concerned organisations, the group of consumers they attempt to influence, and the society in which such activities are undertaken.The focus of this text is to acquaint management students with a usable, managerial understanding and insight of our behaviour as consumers. Students who aspire to become marketing managers, brand managers, sales managers, or want to take up a career in advertising etc. need to acquire knowledge and skills which would be critically useful to...
