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Consumer Behaviour
With special reference to India.
Carbohydrate Chemistry
Carbohydrate Chemistry provides review coverage of all publications relevant to the chemistry of monosaccharides and oligosaccharides in a given year. The amount of research in this field appearing in the organic chemical literature is increasing because of the enhanced importance of the subject, especially in areas of medicinal chemistry and biology. In no part of the field is this more apparent than in the synthesis of oligosaccharides required by scientists working in glycobiology. Clycomedicinal chemistry and its reliance on carbohydrate synthesis is now very well established, for example, by the preparation of specific carbohydrate- based antigens, especially cancer-specific oligosaccha...
Carbohydrate Chemistry
Carbohydrate Chemistry provides review coverage of all publications relevant to the chemistry of monosaccharides and oligosaccharides in a given year. The amount of research in this field appearing in the organic chemical literature is increasing because of the enhanced importance of the subject, especially in areas of medicinal chemistry and biology. In no part of the field is this more apparent than in the synthesis of oligosaccharides required by scientists working in glycobiology. Clycomedicinal chemistry and its reliance on carbohydrate synthesis is now very well established, for example, by the preparation of specific carbohydrate- based antigens, especially cancer-specific oligosaccha...
Nuclear Magnetic Resonance
Applications of Nuclear Magnetic Resonance (NMR) span a wide range of scientific disciplines, including physis, biology and medicine. Each volume in this series comprises a combination of reports offering a comprehensive coverage of the literature. With an unrivalled scope of coverage, this Specialist Periodical Report presents an invaluable source of current methods and applications for seasoned practitioners and newcomers alike.
Advertising And Sales Promotion
Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.
Linguistic Supertypes
The book offers a completely new view of language and of languages such as Russian, Chinese, Bulgarian, Georgian, Danish and English by dividing them into three supertypes on the basis of a step-by-step examination of their relationship to perception and cognition, their representation of situations and their use in oral and written discourse. The dynamic processing of visual stimuli involves three stages: input (experience), intake (understanding) and outcome (a combination). The very choice among three modalities of existence gives a language a certain voice -- either the voice of reality based on situations, the speaker's voice involving experiences or the hearer's voice grounded on infor...
Manual of Heart Failure Management
Heart failure is a serious condition caused by the heart failing to pump enough blood around the body at the right pressure. It usually occurs because the heart muscle has become too weak or stiff to work properly, most commonly caused by heart attack, high blood pressure or cardiomyopathy (heart disease). This book is a comprehensive guide to the diagnosis and management of heart failure. Divided into 81 sections, the book begins with an overview of heart failure, its epidemiology, types, assessment and diagnosis, and imaging. Each of the following chapters provides in depth detail on a different type or cause of heart failure, concluding with discussion on intravenous drug administration. With more than 100 contributors, the text is further enhanced by charts and tables, making it an excellent quick reference guide for both practising cardiologists and trainees. Key points Comprehensive guide to diagnosis and management of heart failure Covers numerous different types and causes More than 100 expert contributors Highly illustrated with charts and tables
