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Total acuity refers to the sharpness of vision. We all carry a storytelling mind that uses stories to make sense of the world. This book explores this innate ability to develop detail-rich visual stories that vividly illustrate the power of visual storytelling - the next generation's marketing approach. The logic is simple: The more meaningful details your story carries, the stronger propensity for your customer to see herself in your story and act on your call-to-action. These short stories will introduce you - the marketer or entrepreneur - to three storytelling channels: (i) A series of ordinary but true stories, (ii) supported with illustrative visuals that demonstrate visual storytelling principles, and (iii) actionable lessons from each story that you could easily apply to your business. I hope you'll often be able to see yourself mirrored in some of these stories with direct benefits to your personal and business worlds.
Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within sma...
This book is a guide to developing cross-platform and pervasive entertainment. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights in multi-platform interactive storytelling.
This is not a hoax. Jim Theis was a real person, who wrote The Eye of Argon in all seriousness as a teenager, and published it in a fanzine, Osfan in 1970. But the story did not pass into the oblivion that awaits most amateur fiction. Instead, a miracle happened, and transcribed and photocopied texts began to circulate in science fiction circles, gaining a wide and incredulous audience among both professionals and fans. It became the ultimate samizdat, an underground classic, and for more than thirty years it has been the subject of midnight readings at conventions, as thousands have come to appreciate the negative genius of this amazing Ed Wood of prose.
From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis Management explains how to choose the appropriate l
Backed by the resources of Independent Feature Project/West, co-authors Nicole Shay LaLoggia and Eden H. Wurmfeld have written the definitive low-budget production manual. Using examples from the Swingers and Kissing Jessica Stein, this comprehensive manual offers the independent filmmaker a single volume reference covering every aspect of making a film: script rights and rewrites, financing, breakdown, scheduling and budgeting, pre-production, production, postproduction, and distribution. A resource guide listing useful references and organizations, as well as a glossary, complete this guide. The downloadable resources feature interviews with important figures in the independent film industry, including Billy Bob Thornton and Ang Lee. Forms that are illuminated in the text are also included on the downloadable resources for ease of use. The new edition is updated with thorough coverage of digital and HD-how to decide which to shoot on, what the financial impact is, and the effect on preproduction. There is also a new chapter on distribution and expanded material on postproduction.
From the concert stage to the dressing room, from the recording studio to the digital realm, SPIN surveys the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear. With dynamic photography, bold graphic design, and informed irreverence, the pages of SPIN pulsate with the energy of today's most innovative sounds. Whether covering what's new or what's next, SPIN is your monthly VIP pass to all that rocks.
'Always fascinating and very funny, Alyssa's book is full of juicy stories from one of the world's most glamorous jobs' Mindy Kaling If your funny older sister were the former deputy chief of staff to President Barack Obama, her behind-the-scenes political memoir would look something like this . . . Alyssa Mastromonaco worked for Barack Obama for almost a decade, and long before his run for president. From the then-senator's early days in Congress to his years in the Oval Office, she made Hope and Change happen through blood, sweat, tears and lots of briefing binders. But for every historic occasion - meeting the queen at Buckingham Palace, bursting in on secret climate talks, or nailing a c...
Re-edit & republished! This is a combination of Savanna George's two short stories, on fiction and one non-fiction. Story One-Middle Of A Memory: Ash Steel was the typical high school student, working towards graduation and attending homecoming, but everything changed when he met Audrey Bohlor. He thought they had the perfect romance until he made one huge mistake, which may end up costing him everything; his relationship, his mind, and even his life. Story Two-Thank You, Next: One taught me love, one taught me patience, one taught me pain, one taught me ignorance, and one taught me disloyalty. Each one has their own unique 'love' story, leading up to the next until I found the one who was absolutely worth it. I'm still grateful for the rest of them, for they each taught me something valuable. these are not just (some broken) love stories, they're thank you letters. Side Note: These are both re-releases, they're just combined into one book now. There is a little extra added. Disclaimer: If you have already read Middle Of A Memory, I would not recommend purchasing this book. If you'd like both of my short stories in one book rather than two, then this book is for you.
"Speaking of Sadness, based on fifty in-depth interviews, provides first-hand accounts of the depression experience while discovering clear regularities in the ways that personal identities are shaped over the course of an "illness career." The new edition of the book is highlighted by a thoroughly new and extensive introduction"--