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Savvy Tech PR
Savvy Tech PR by Ford Kanzler Ford has extensive public relations and marketing communications management experience on both the agency and corporate sides. He helps organizations launch new products and services, revitalize existing ones, reach new markets and overcome marketing challenges by enhancing awareness, credibility and preference. He has held senior management positions at leading Silicon Valley tech PR agencies including Miller-Shanwick and Global Fluency and as partner at Oak Ridge Public Relations. He started Marketing/PR Savvy, in business over 12 years, which focuses on strategic business communications development and rapid, effective tactical execution. He has managed PR wi...
The Eye of Argon
This is not a hoax. Jim Theis was a real person, who wrote The Eye of Argon in all seriousness as a teenager, and published it in a fanzine, Osfan in 1970. But the story did not pass into the oblivion that awaits most amateur fiction. Instead, a miracle happened, and transcribed and photocopied texts began to circulate in science fiction circles, gaining a wide and incredulous audience among both professionals and fans. It became the ultimate samizdat, an underground classic, and for more than thirty years it has been the subject of midnight readings at conventions, as thousands have come to appreciate the negative genius of this amazing Ed Wood of prose.
Storytelling
Highlighted segments represent illuminative readings. The varied writing components reflect upon magic-making visualizations. And the scenic focuses serve as enlightenment reflective upon descriptive embellishments. The imaginative imageries persuade illusions.
Robin Hood Marketing
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and...
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete...
Getting Started with Transmedia Storytelling
This book is a guide to developing cross-platform and pervasive entertainment. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights in multi-platform interactive storytelling.
Freed by Love: A Nine Story Paranormal Romance Collection
Two wickedly delicious series come together in one steamy bundle. Battle for freedom and love with the royal vampire family, the Dals, and the badass dragon shifters of the Iron Claws motorcycle club! Royal Blood Collection: These vampire royals will risk everything to save their kingdom and the people they love. Set in a world of intrigue, power, and lust, the Royal Blood Collection will make your pulse race and your toes curl! The Vampire's Throne: Christopher Dal is a vampire prince fighting to liberate his people. When Alice Jones, a stunning photographer, enters his perilous world, they must fight to save the vampire kingdom…or die trying. The Vampire's Lair: Danny Dal is searching fo...
Bear Shifter Games: A Four Story Paranormal Shifter Collection
Welcome to the Shifter Games! This magical competition pits shifters of all kinds against one another in a magical, dangerous, and unpredictable race to the finish. This four book collection of stand-alone stories follows four pairs of sexy shifters as they learn, laugh, and love their way to victory. Coaching the Bear: A debonair billionaire struggling to improve his company. A voluptuous personal trainer with nothing left to lose. Can their passion save the people they love? If you like steamy romance, muscle-bound shifters, and magical action, then you’ll love AJ Tipton’s breathtaking book. Conquering the Bear: A shy billionaire hiding from the world. An easy-going hunk with a secret....
The Four Stages of Highly Effective Crisis Management
From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis Management explains how to choose the appropriate l
