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Robin Hood Marketing
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and...
Getting Started with Transmedia Storytelling
This book is a guide to developing cross-platform and pervasive entertainment. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights in multi-platform interactive storytelling.
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete...
Total Acuity
Total acuity refers to the sharpness of vision. We all carry a storytelling mind that uses stories to make sense of the world. This book explores this innate ability to develop detail-rich visual stories that vividly illustrate the power of visual storytelling - the next generation's marketing approach. The logic is simple: The more meaningful details your story carries, the stronger propensity for your customer to see herself in your story and act on your call-to-action. These short stories will introduce you - the marketer or entrepreneur - to three storytelling channels: (i) A series of ordinary but true stories, (ii) supported with illustrative visuals that demonstrate visual storytelling principles, and (iii) actionable lessons from each story that you could easily apply to your business. I hope you'll often be able to see yourself mirrored in some of these stories with direct benefits to your personal and business worlds.
Bear Shifter Games: A Four Story Paranormal Shifter Collection
Welcome to the Shifter Games! This magical competition pits shifters of all kinds against one another in a magical, dangerous, and unpredictable race to the finish. This four book collection of stand-alone stories follows four pairs of sexy shifters as they learn, laugh, and love their way to victory. Coaching the Bear: A debonair billionaire struggling to improve his company. A voluptuous personal trainer with nothing left to lose. Can their passion save the people they love? If you like steamy romance, muscle-bound shifters, and magical action, then you’ll love AJ Tipton’s breathtaking book. Conquering the Bear: A shy billionaire hiding from the world. An easy-going hunk with a secret....
Freed by Love: A Nine Story Paranormal Romance Collection
Two wickedly delicious series come together in one steamy bundle. Battle for freedom and love with the royal vampire family, the Dals, and the badass dragon shifters of the Iron Claws motorcycle club! Royal Blood Collection: These vampire royals will risk everything to save their kingdom and the people they love. Set in a world of intrigue, power, and lust, the Royal Blood Collection will make your pulse race and your toes curl! The Vampire's Throne: Christopher Dal is a vampire prince fighting to liberate his people. When Alice Jones, a stunning photographer, enters his perilous world, they must fight to save the vampire kingdom…or die trying. The Vampire's Lair: Danny Dal is searching fo...
The Eye of Argon
This is not a hoax. Jim Theis was a real person, who wrote The Eye of Argon in all seriousness as a teenager, and published it in a fanzine, Osfan in 1970. But the story did not pass into the oblivion that awaits most amateur fiction. Instead, a miracle happened, and transcribed and photocopied texts began to circulate in science fiction circles, gaining a wide and incredulous audience among both professionals and fans. It became the ultimate samizdat, an underground classic, and for more than thirty years it has been the subject of midnight readings at conventions, as thousands have come to appreciate the negative genius of this amazing Ed Wood of prose.
Make Your Moment: The Savvy Woman’s Communication Playbook for Getting the Success You Want
ABC News anchor Dion Lim’s empowering workplace communication strategies for women in any industry “As women, we’re constantly told to speak up, lean in, and be a badass . . . We absolutely should. We must! But we have to execute these things in the right way.” In a fast-paced world where opportunities appear—and shift—at a moment’s notice, how you communicate can, quite simply, make or break your career. Your work environment today includes a diverse array of people and personalities. The ability to interact with all of them, think on your feet, and grab a good opportunity when it’s facing you is the special sauce that will help you achieve your goals. Dion Lim has seen it a...
The Savvy Writer's Guide to Productivity
Do you want to find time to write, conquer writer's block and finish writing what you started? If so, this practical book about productivity for authors is for you. If you sometimes you sit down to write a story, article or a book and then get distracted, help is here. It's time to finally finish writing the manuscript that's been sitting in your drawer or computer for weeks, months or even years. You'll discover proven productivity strategies you can use to get the words out and finish writing an article, a story, a book and more. Plus, this book reveals what time management for successful fiction and non-fiction writers looks like. This book about productivity for authors will help you fin...
