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The Advertising Handbook
This book unravels the how and why of advertising and places the industry in it's social, political and historical context.
The Photography Handbook
This text provides an introduction to the principles of photographic practice and theory. It also explores the history of lens-based picture making and examines the medium's characteristics, scope and limitations.
The Cyberspace Handbook
A comprehensive guide to all aspects of new media, information technologies and the internet.
The Public Relations Handbook
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
The Digital Media Handbook
Through a series of edited interviews with new media practitioners including young web developers, programmers, artists, writers and producers, The New Media Handbook examines the essential diversity of new media by combining critical commentary and descriptive and historical accounts. The New Media Handbook focuses upon the key concerns of practitioners and how they create their work and develop their projects - from artists to industry professionals, web designers to computer programmers. It includes a discussion of key concepts such as digital code, information, convergence, interactivity and interface; and identifies key debates and locates the place of new media practice within contemporary culture. The New Media Handbook includes: interviews with new media practitioners case studies, examples and illustrations glossary of technical acronyms and key terms bibliography and list of web resources. Providing students with an essential understanding of the historical and theoretical development of the new media, The New Media Handbook really will be an invaluable study resource for all students of the media.
The Television Handbook
Updated to include information and discussion on new technologies and new critical ideas, Jonathon Bignell and Jeremy Orlebar present this excellent critical introduction to the practice and theory of television, which relates media studies theories and critical approaches to practical television programme making. Featuring advice on many aspects of programme making, from initial ideas to post-production processes, and includes profiles to give insight into how people in the industry, from graduates to executives, think about their work. With debates on what is meant by ‘quality’ television, key discussions include: the state of television today how television in made and how production is organized how new technology and the changing structure of the television industry will lead the medium in new directions the rise of new formats such as Reality TV how drama, sport and music television can be understood.
The Advertising Handbook
This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
The Radio Handbook
This comprehensive guide to radio, completely rewritten for its second edition, examines components from music to news, from phone-ins to sports programmes, as well as offering advice on working in radio.
The Fashion Handbook
The Fashion Handbook explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry's structure and core skills, as well as offering advice on real working practices and providing information about careers and training.--[book cover].
Understanding Media, Mass Comm & Journalism
EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels.
