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Intelligent Communication, Control and Devices
The book focuses on the integration of intelligent communication systems, control systems, and devices related to all aspects of engineering and sciences. It includes high-quality research papers from the 3rd international conference, ICICCD 2018, organized by the Department of Electronics, Instrumentation and Control Engineering at the University of Petroleum and Energy Studies, Dehradun on 21–22 December 2018. Covering a range of recent advances in intelligent communication, intelligent control and intelligent devices., the book presents original research and findings as well as researchers’ and industrial practitioners’ practical development experiences of.
Marketing In India, Cases And Readings -
This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.
ASSESSMENT OF BUSINESS PROFITS
A Comprehensive and Practical Guide on Assessment of Profits from Business * Emerging trends in assessment of profit. * Challenges to book profit. * Profitability ratios. * Additions and deductions. * Deemed profits and gains. * Export profit. * Presumptive income. * Protective assessment. * Assessment in search and seizure cases under the Block Assessment Scheme as well as under New Assessment Scheme. This book will help in developing skills for determination of profit that is charged to income-tax. It is useful for tax administrators, tax consultants and taxpayers as a handy reference book on the subject.
