Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Heritage Marketing
Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is: * A clear introduction for students and professionals * Packed with examples and cases from around the world * The most up to date and comprehensive text of its kind As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector.
Ideologies in Archaeology
Archaeologists have often used the term ideology to vaguely refer to a “realm of ideas.” Scholars from Marx to Zizek have developed a sharper concept, arguing that ideology works by representing—or misrepresenting—power relations through concealment, enhancement, or transformation of real social relations between groups. Ideologies in Archaeology examines the role of ideology in this latter sense as it pertains to both the practice and the content of archaeological studies. While ideas like reflexive archaeology and multivocality have generated some recent interest, this book is the first work to address in any detail the mutual relationship between ideologies of the past and present...
Beyond Public Engagement
University collections have unquestionably played a central role in the production of knowledge. They are valuable resources for studying the construction of traditions and identities, proving particularly interesting for understanding how universities have shaped societies. Furthermore, they have also been mobilised as cultural mediators to legitimise academic institutions and bring the results of their activities into the public sphere. As such, academic collections undoubtedly enable reflection on the complex relationships between heritage, knowledge, scholars, and the public. Given their importance, the development of successful strategies in terms of public engagement has recently become a major concern for those working with these academic collections. However, the complexity of university heritage encompasses a diversity of issues that are connected with more than just the public sphere. This volume discusses some of the problems, challenges, and opportunities of academic heritage, beyond the mere concern for engaging with the public.
Faded and Threadbare Historic Textiles and their Role in Houses Open to the Public
Many historic houses that open to the public in England and Wales - particularly those owned by the National Trust - preserve their contents rather than restore them to a particular period. The former owners of these houses often retained objects from various periods and this layering of history produces interiors that look aged and patinated. Although the reason for this preservation and lack of fashionable renewable can be attributed to declining economic fortunes in the twentieth century, there are many examples of families practising this method of homemaking over a much longer period. Taking National Trust properties as its central focus, this book examines three interlocking themes to ...
Management of World Heritage Sites, Cultural Landscapes and Sustainability
This book highlights the challenges and trends resulting from the relationship between tourist motivations, World Heritage Sites and local cultural uniqueness. With a special focus on Portugal and Brazil, several chapters refer to international cultural heritage experiences and destinations in Belgium, Cuba, Croatia, Italy, Japan, South Africa, Spain and Turkey. The volume shows that there is some crossover between tangible and intangible cultural heritage, and explores themes such as festivals and events, marketing, branding, sustainability, authenticity, preservation, wine tourism, ethnic tourism, religious tourism, literary tourism, museology and garden tourism. It will appeal to readers interested in tourism management, quality of the tourist offer, tourism heritage products, and characteristics of the tourism demand in the scope of cultural heritage.
Il turismo industriale
366.153
Heritage Marketing
This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, environmental factors, markets segmentation and target marketing in the heritage industry, and company heritage marketing.
Tangible and Intangible Heritage in the Age of Globalisation
This book offers a rich collection of perspectives on the complex interplay between tangible and intangible heritage. Offering a close and critical examination of heritage preservation in countries including Algeria, Bosnia and Herzegovina, Chile, Egypt, Iran, Japan, Morocco, Oman, Syria and Tunisia, these essays illustrate the need to redefine heritage as an interdisciplinary and intercultural concept. They interrogate heritage paradigms while also providing concrete recommendations to promote the preservation of physical heritage spaces, and the cultural practices and social relationships that depend on them. Rich in detail and broad in relevance, this book emphasises specific cultural rea...
World Food
This multicultural and interdisciplinary reference brings a fresh social and cultural perspective to the global history of food, foodstuffs, and cultural exchange from the age of discovery to contemporary times. Comprehensive in scope, this two-volume encyclopedia covers agriculture and industry, food preparation and regional cuisines, science and technology, nutrition and health, and trade and commerce, as well as key contemporary issues such as famine relief, farm subsidies, food safety, and the organic movement. Articles also include specific foodstuffs such as chocolate, potatoes, and tomatoes; topics such as Mediterranean diet and the Spice Route; and pivotal figures such as Marco Polo, Columbus, and Catherine de' Medici. Special features include: dozens of recipes representing different historic periods and cuisines of the world; listing of herbal foods and uses; and a chronology of key events/people in food history.
