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Fusion for Profit
Jagpal covers in a comprehensive way how financial models can help firms make important decisions. Chapter topics range from how to compensate a sales force, to pricing and bundling strategy, to the measurement of advertising productivity. Case studies from a variety of industries illustrate each of Jagpal's points.
Fusion for Profit
The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm's value. The author provides novel solutions to a wide range of complex business problems ranging from choosing pricing and bundling strategies, to positioning and messaging strategies, to measuring brand equity, to measuring advertising productivity in a mixed media plan including Internet advertising, to compensating a multiproduct sales force, to measuring the potential gains and risks from mergers and acquisitions. These concepts are illustrated using case studies from a variety of firms in different industries, including AT&T, Coca-Cola, Continental Airlines, General Electric, Home Depot, Southwest Airlines, and Verizon.
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経済学文献季報
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An Agrarian History of South Asia
Originally published in 1999, David Ludden's book offers a comprehensive historical framework for understanding the regional diversity of agrarian South Asia. Adopting a long-term view of history, it treats South Asia not as a single civilization territory, but rather as a patchwork of agrarian regions, each with their own social, cultural and political histories. The discussion begins during the first millennium, when farming communities displaced pastoral and tribal groups, and goes on to consider the development of territoriality from the sixteenth to the nineteenth centuries. Subsequent chapters consider the emergence of agrarian capitalism in village societies under the British, and demonstrate how economic development in contemporary South Asia continues to reflect the influence of agrarian localism. As a comparative synthesis of the literature on agrarian regimes in South Asia, the book promises to be a valuable resource for students of agrarian and regional history as well as of comparative world history.
The World Health Organization (WHO)
The World Health Organization (WHO), as the United Nations specialized agency for health, has been at the centre of international health cooperation for over sixty years. With origins dating from the nineteenth century, WHO’s mandate is the attainment by all people of the highest possible level of health. The huge challenge of fulfilling this objective has not only required high-level technical skills, but has led the organization to engage with a broad range of political and economic interests. WHO has enjoyed many high-profile successes such as the global eradication of smallpox and SARS, and ongoing campaigns against polio and other diseases. On other issues, such as essential drugs, to...
Marketing Strategy and Uncertainty
This text focuses on fundamental strategic problems in marketing. It uses economic and finance paradigms to develop models that allow for such problems as the unobservability of consumer decision processes, uncertain consumer perceptions, economies of scope, and the problem of measurement error.
