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Rama's Musings
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The Restless Mind
A series of essays and poems bringing touching perspectives on human issues... by Siddhant Menon; a social worker, music video director, script writing assistant, poet, and a seven-year content-marketing professional.
Black Ops Advertising
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines betwe...
Gita Press and the Making of Hindu India
In the early 1920s, Jaydayal Goyandka and Hanuman Prasad Poddar, two Marwari businessmen-turned-spiritualists, set up the Gita Press and Kalyan magazine. As of early 2014, Gita Press had sold close to 72 million copies of the Gita, 70 million copies of Tulsidas's works and 19 million copies of scriptures like the Puranas and Upanishads. And while most other journals of the period, whether religious, literary or political, survive only in press archives, Kalyan now has a circulation of over 200,000, and its English counterpart, Kalyana-Kalpataru, of over 100,000. Gita Press created an empire that spoke in a militant Hindu nationalist voice and imagined a quantifiable, reward-based piety. Almo...
The Science of Self-Realization
This collection of articles by Srila Prabhupada from Back to Godhead magazine covers knowledge of the soul and the practice of bhakti-yoga. These interviews, lectures, and essays cover topics such as the goal of human life, seeking a true spiritual teacher, reincarnation, super-consciousness, Krishna and Christ, and spiritual solutions to today's social and economic problems.
The Om Mala
The OM Mala is a book (and a mala or a rosary) about just one word-OM. OM is one of the shortest Sanskrit words, and yet is perhaps the most powerful one, besides being a globally recognized mystic mantra. The OM Mala gives 84 names of OM from Sanskrit texts and explains their meanings in 109 sections or beads: 108 chanting beads and one 'sumeru' bead. Each bead offers the meaning(s), explanation, traditions, etymology, and quotations for one or more names of OM. The book covers rare names of OM like 'shrutipada' and 'rasa' as well as common names like 'om', 'udgitha', and 'pranava'. Popular meanings (like Brahma-Vishnu-Shiva) and rare meanings (like inhalation, holding the breath, and exhal...
I Luv My Lyf
Chapter One The shrill voice of the alarm woke up Nisha in the wee hours of Monday morning. She turned in her bed tossing and twisting not wanting to spoil her sleep. After turning off the alarm for the fourth time, she squeezed her eyes to adjust her eyesight and look up to her alarm clock. It was seven o’clock. It happened to her occasionally. She found it irritating to open her eyes to see clearly, after she shut her eyes for long hours. She did not have the perfect eyesight but her contact lenses aided her to see the things, which she wanted to see. It was her first day of college. The day every collegian looks forward to. Nisha was no exception. She had intended to start the ...
Word of God Bhagavad Gita
The scripture of the Bhagavad Gita was given by God's incarnation Sri Krishna to humanity more than 5,000 years ago. The profound teachings of the Holy book are as relevant in today’s world as it was in the hoary past. The teaching of the Song of God, in the form of the Bhagavad Gita, has been acknowledged all over the world as a lofty scripture. The Holy book has been translated into all major languages of the world, for the benefit of humanity. For thousands of years, the Bhagavad Gita has inspired millions of readers.
Madhurashtakam
Vallabhacharya, the founder of the Pushti Maarg was a poet, scholar and passionate lover of Lord Krishna. Madhurashtakam is one of the immemorial compositions of Vallabhacharya, the founder of Pusti marg. These set of eight verses talk of Shri Krishna's bewitching personality. His pastimes, and His pranks all of which make Him loving and lovable. The composition has become more popular because of its simplicity. Pujya Guruji's commentary on it gives us a sense of immediacy with highlights of episodes from the lives of recent saints. It also makes us introspect on our hypocrisies which prevent us from flowing with sweetness. It opens our eyes to the healing energies of the Divine, clothed in a name and form.
