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PANDUAN PRAKTISI P R
Untuk dunia PR yang kini tumbuh menjadi karier, bisnis, dan profesi yang dinamis dan menantang ini, buku tentang ke-PR-an yang dilengkapi dengan contoh-contoh lokal seperti karya Silvia Rita Fariani dan Widodo Aryanto yang pernah berkarier sebagai staf PR di perusahaan naasional amat dibutuhkan. Uraian penulis sangat memudahkan siapapun yang ingin mengetahui seluk-beluk pekerjaan PR, yang dalam praktisnya membutuhkan banyak ketrampilan komunikasi dengan berbagai pihak dan kemitraan dengan insan media.
Jurus Jitu Jadi Karyawan No 1
Mendapatkan yang terbaik dalam hidup adalah hak setiap orang. Menjadi karyawan nomor satu di kantor adalah hak Anda juga. Seperti apa karyawan nomor satu itu? Tidak berbeda jauh dengan gambaran prestasi-prestasi Anda waktu kecil dulu, yang terbaik selalu orang yang bekerja paling keras dan disiplin. Orang terbaik selalu penuh dengan ide-ide segar. Ia berbeda dari yang lain karena selalu penuh gairah dalam bekerja. Mampu memimpin dan menggerakkan karyawan-karyawan lain. Si nomor satu juga biasanya selalu berhadapan dengan masalah yang lebih besar daripada yang bukan nomor satu. Dengan 7 Jurus Ampuh untuk menjadi Karyawan Nomor Satu, penulis mengajak Anda memanfaatkan jurus-jurus yang akan men...
Public Relations Writing
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
Crisis in Organizations
Included in this unique book is detailed research on hundreds of strategic challenges facing organizations such as Coca Cola, Chrysler, and AT&T. Prepare for the unexpected by examining possible crises including product recalls, industrial accidents, boycotts, hostile takeovers, and strikes.
Talking about Health
Written by an award-winning researcher and professor whose work straddles the fields of communication and healthcare, Talking About Health explores the importance of health communication in the 21st century, and how it affects us all. Organized around six key questions about health and communication: How ‘Normal’ am I? What are My ‘Risk’ Factors? Why Don’t We Get ‘Care’? Is the Public Good ‘Good’ for Me? Who Profits from My Health? and What’s Politics Got to Do with It? Provides readers with specific tools which which to better navigate the healthcare system Translates what we know about communication and health into useful guidelines for everyday practice Includes discussions of politics and healthcare, genetic testing, and alternative care The author's blog http://whyhealthcommunication.com/whc_blog/ focuses on why communicating about health can make a difference in our health and our quality of life
Emerging Perspectives and Trends in Innovative Technology for Quality Education 4.0
Industrial Revolution 4.0 has dramatically changed the business and social landscape, including human behavior not only in advanced countries but also in emerging countries. Technology development affects many aspects in our society, including education. Distance learning, big data and analytics, artificial intelligent and many digital innovations have been released to improve better quality education in our society. These proceedings provide selected papers/research about innovative digital technology in education and pedagogy in Industrial revolution 4.0 covering issues like: pedagogy, education management, early childhood education, research in education, training and vocational education and social science education, earth science education and art/linguistic education related to digital innovation. This book provides details beyond what is possible to be included in an oral presentation and constitute a concise but timely medium for the dissemination of recent research results. It will be invaluable to professionals and academics in the field of education and pedagogy to get an understanding of recent research.
Educational Technology to Improve Quality and Access on a Global Scale
This is an edited volume based on expanded versions of the best 30 papers presented at ETWC 2016 in Bali. Included are contributions from the keynote speakers of ETWC 2016: Robert Branch, Tian Belawati, Steve Harmon, Johannes Cronjé, Marc Childress, Mike Spector, Chairul Tanjung, and Rudiantara. The work is organized into the following sections: (a) Effective Technology Integration in Teaching and Learning, (b) Quality Design, Development and Implementation, (c) Innovation and Creativity in Distance Education, and (d) Open Access, Courses and Resources.
Deliberate Ignorance
Psychologists, economists, historians, computer scientists, sociologists, philosophers, and legal scholars explore the conscious choice not to seek information. The history of intellectual thought abounds with claims that knowledge is valued and sought, yet individuals and groups often choose not to know. We call the conscious choice not to seek or use knowledge (or information) deliberate ignorance. When is this a virtue, when is it a vice, and what can be learned from formally modeling the underlying motives? On which normative grounds can it be judged? Which institutional interventions can promote or prevent it? In this book, psychologists, economists, historians, computer scientists, sociologists, philosophers, and legal scholars explore the scope of deliberate ignorance.
Ideas for 21st Century Education
Ideas for 21st Century Education contains the papers presented at the Asian Education Symposium (AES 2016), held on November 22—23, 2016, in Bandung, Indonesia. The book covers 11 topics: 1. Art Education (AED) 2. Adult Education (ADE) 3. Business Education (BED) 4. Course Management (CMT) 5. Curriculum, Research and Development (CRD) 6. Educational Foundations (EDF) 7. Learning / Teaching Methodologies and Assessment (TMA) 8. Global Issues in Education and Research (GER) 9. Pedagogy (PDG) 10. Ubiquitous Learning (UBL) 11. Other Areas of Education (OAE)
