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Consumer Behaviour PDF eBook
Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the imp...
Urbanization and Urban Growth in the Caribbean
This book, originally published in 1979, as part of the Urbanization in Developing Countries series, examines the nature and impact of unplanned urban growth in the Caribbean. Unlike other parts of the underdeveloped world, Caribbean societies are unique in having been created by European economic and strategic needs. The original instrument for this domination was the plantation that generated the infamous history of migration from Africa and Asia and which continues to exert an important influence in determining the structure and growth of major urban centres. The book also surveys some distinctive features of Caribbean societies, including family life, religions and social divisions apparently based on race and colour, and concludes by affirming the need to redirect development strategies from Western models towards the creation of a uniquely Caribbean identity based on the redevelopment of land and the revival of agriculture. Examples are drawn from Cuba, Haiti, Puerto Rico and the Commonwealth Caribbean.
Family Forum
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