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B2B Brand Management
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Transformational Coaching for Effective Leadership
The purpose of this book is to introduce the concept of transformational coaching and to educate professional business coaches or mangers-as-coaches in their organizations on the influential and relevant elements of Transformational Coaching for Effective Leadership designed for coaching individuals, teams, and businesses or applying such elements in any level of organization development intervention, either toward individuals, teams, groups, departments, or the organization itself. Given the power and long-lasting influence of transformational coaching, it also could be beneficial to professionals in the fields of human resource development (HRD), workplace learning and performance (WLP), h...
Ammonoid Paleobiology: From anatomy to ecology
This two-volume work is a testament to the abiding interest and human fascination with ammonites. We offer a new model to explain the morphogenesis of septa and the shell, we explore their habitats by the content of stable isotopes in their shells, we discuss the origin and later evolution of this important clade, and we deliver hypotheses on its demise. The Ammonoidea produced a great number of species that can be used in biostratigraphy and possibly, this is the macrofossil group, which has been used the most for that purpose. Nevertheless, many aspects of their anatomy, mode of life, development or paleobiogeographic distribution are still poorly known. Themes treated are biostratigraphy,...
The Periodontium
In their contribution to the first edition of this Handbook, entitled "The Teeth," LEHNER and PLENK (1936) discussed the tissues constituting the "perio dontium" rather briefly. In contrast to the detailed paragraphs dealing with, for example, enamel and dentine, the section (about 40 pages and 20 illustra tions, mostly drawings) devoted to periodontal tissues failed to provide a factual review and summary of the contemporary knowledge and latest developments in research on the various components of the periodontium. Instead, much of the text was an attempt to arrive at conclusions from often purely semantic speculations, playing the various schools of thought against each other, provid ing ...
Lessons from a Chief Marketing Officer
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