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Handbook of Research in International Marketing
The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate c...
Retail Internationalization
The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form of institutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation of the marketing program by the organizational structure. Regarding this, three important resea...
Business Strategies for Economies in Transition
The book of readings, Business Strategies for Economies in Transition, is a collection of papers describing various business issues as they occurred during the economic transitions in Central and Eastern European countries. The book’s sections are organized along the typical academic business disciplines – Marketing Management, Advertising, Finance and Banking and Human Resource Management. This organization allows professors from various disciplines to focus on articles within the area of their specific interest. The Maculan case is a multifaceted exercise. The scope is very broad, covering topics such as management, multi cultural environment, changing regulations, and corporate growth...
Intelligent Transport Systems
This book constitutes the proceedings of the 6th International Conference on Intelligent Transport Systems, INTSYS 2022, which was held in Lisbon, Portugal, in December 15-16, 2022. With the globalization of trade and transportation and the consequent multi-modal solutions used, additional challenges are faced by organizations and countries. Intelligent Transport Systems make transport safer, more efficient, and more sustainable by applying information and communication technologies to all transportation modes. The 15 revised full papers in this book were selected from 45 submissions and are organized in three thematic sessions on smart city; transportation modes and AI; intelligent transportation and electric vehicles.
Research Handbook on Export Marketing
The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through
Localization Strategies for Global E-Business
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.
Management Intelligent Systems
This symposium was born as a research forum to present and discuss original, rigorous and significant contributions on Artificial Intelligence-based (AI) solutions—with a strong, practical logic and, preferably, with empirical applications—developed to aid the management of organizations in multiple areas, activities, processes and problem-solving; what we call Management Intelligent Systems (MiS). This volume presents the proceedings of these activities in a collection of contributions with many original approaches. They address diverse Management and Business areas of application such as decision support, segmentation of markets, CRM, product design, service personalization, organizati...
International Marketing
Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.
Missionary Expatriate Effectiveness
In Missionary Expatriate Effectiveness, John Farquhar Plake examines how Pentecostal missionaries adjust to foreign cultural environments and become proficient at their work abroad. Connecting the disciplines of psychology, human resource management, and missiology, Plake provides unique insights into the predictors of expatriate effectiveness through the experience of 949 missionaries working in 127 nations. Responding to the question, “Are missionaries born, called, or made?”, Plake provides evidence that cross-cultural training is a critical component of missionary formation. Here missionaries, educators, mission agency leaders, I-O psychologists, and cross-cultural scholars will find actionable data and a hopeful, nuanced picture of reality, grounded in the lived experiences of Pentecostal missionaries worldwide.
Common Ground in First Language and Intercultural Interaction
In recent years the traditional approach to common ground as a body of information shared between participants of a communicative process has been challenged. Taking into account not only L1 but also intercultural interactions and attempting to bring together the traditional view with the egocentrism-based view of cognitive psychologists, it has been argued that construction of common ground is a dynamic, emergent process. It is the convergence of the mental representation of shared knowledge that we activate, assumed mutual knowledge that we seek, and rapport as well as knowledge that we co-construct in the communicative process. This dynamic understanding of common ground has been applied ...
