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Business Strategies for Economies in Transition
The book of readings, Business Strategies for Economies in Transition, is a collection of papers describing various business issues as they occurred during the economic transitions in Central and Eastern European countries. The book’s sections are organized along the typical academic business disciplines – Marketing Management, Advertising, Finance and Banking and Human Resource Management. This organization allows professors from various disciplines to focus on articles within the area of their specific interest. The Maculan case is a multifaceted exercise. The scope is very broad, covering topics such as management, multi cultural environment, changing regulations, and corporate growth...
The Central and Eastern European Markets
The Central and Eastern European Markets covers a variety of business topics dealing with Central and Eastern Europe and offers a unique picture of these new markets. Chapters contain accurate information on joint ventures, market entry strategies for Central and Eastern Europe, financing for activities in Eastern Europe, and assessing the Ukraine as a market. With direct experience of these business issues, the contributing authors explore these specific topics: how the Czechoslovak telecommunications system was upgraded through a joint venture entry and expansion decisions made by Western firms in the Ukraine and ways in which firms use relationships in the home and host market to reduce t...
Management Education and Training
This work explains to future and practising managers how their Eastern European counterparts view the world of international management. It examines: management education; the concept of international competition; and consumer behaviour as perceived by Eastern European managers.
National Union Catalog
Includes entries for maps and atlases.
American Learned Men and Women with Czechoslovak Roots
Apart from a few articles, no comprehensive study has been written about the learned men and women in America with Czechoslovak roots. That’s what this compendium is all about, with the focus on immigration from the period of mass migration and beyond, irrespective whether they were born in their European ancestral homes or whether they have descended from them. Czech and Slovak immigrants, including Bohemian Jews, have brought to the New World their talents, their ingenuity, their technical skills, their scientific knowhow, and their humanistic and spiritual upbringing, reflecting upon the richness of their culture and traditions, developed throughout centuries in their ancestral home. Th...
Czech It Out
Czech it Out: Czech American Biography Sourcebook provides a wealth of information on a variety of sources relating to biographical information on notable Americans with Czech roots. Besides the national figures, also included are information sources on significant individuals at the state, regional, and local levels. Beyond that, we saw it fit to also incorporate ethnic information sources, which frequently contain a wealth of information on pioneer settlers and individuals active at the community level. Having in mind the interests of genealogists in individual families and their descendents, a listing has also been provided on family histories and genealogies. Even though Czechs have been...
Marketing Strategies for Central and Eastern Europe
This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.
