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Navigating the Shifting Landscape of Consumer Behavior
The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment. This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students.
Globalized Consumer Insights in the Digital Era
As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices. Globalized Consumer Insights in the Digital E...
PAZARLAMA ÜZERİNE
Geçmişten günümüze pazarlamanın içinde bulunduğu değişim ve dönüşüm yakından incelendiğinde pazarlamanın gerek insanların gündelik hayatlarını gerekse işletmelerin stratejilerini doğrudan etkilediğini ifade etmek mümkündür. Özellikle hızla gelişen teknoloji ve küreselleşme bunun temel nedeni olarak değerlendirilebilmektedir. Küreselleşme ve teknolojinin gelişimiyle birlikte tüketicilerin sosyal medya gibi mecralar üzerinden artan iletişim düzeyleri geleneksel pazarlama uygulamalarını da etkilemiştir. Bu anlamda yürütülen pazarlama stratejileri de tüketicinin bulunduğu ortama göre uyarlanmaya ve postmodern bir bakış açısıyla ele alınmaya ...
Resistance Documents
Combined edition of four documentary books on the repression and violation of human rights in Turkey after the March 12, 1971 military coup, edited in the name of Democratic Resistance of Turkey and sent to all European institutions and human rights organisation: File On Turkey, Man Hunts in Turkey, Turkey on Torture and Resistance posters.
AI-Driven Marketing Research and Data Analytics
The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for ma...
AI Impacts in Digital Consumer Behavior
In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented ap...
Ethical Marketing Through Data Governance Standards and Effective Technology
Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback with the utmost utilization of technology in different ways. The pursuit for a unified source of information is fundamental for marketers in digital marketing. Ethical Marketing Through Data Governance Standards and Effective Technology delves into the intricacies of achieving this unity by addressing the challenges and presenting solutions in a structured manner. The book explores the fundamental necessity for an effective data governance strategy. It emphasizes the eradication of silos and the est...
Impact of Teleworking and Remote Work on Business: Productivity, Retention, Advancement, and Bottom Line
The surge in remote and hybrid work arrangements has sparked a paradigm shift in the employment ecosystem. While remote work offers employees the coveted flexibility and freedom from daily commutes, it also introduces challenges such as isolation, reduced visibility, and questions about productivity. Impact of Teleworking and Remote Work on Business: Productivity, Retention, Advancement, and Bottom Line delves into the multifaceted impact of teleworking on businesses, exploring how different organizations grapple with these challenges, drawing on the experiences of industry giants like Google and IBM. It carefully dissects the advantages and disadvantages of teleworking, addressing distracti...
Contemporary Trends in Innovative Marketing Strategies
In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovati...
Innovation and Global Issues 1: Extended Abstracts Book
It is a valuable academic work that contains extended abstracts of the academic studies presented within the scope of Innovation and Global Issues Congress I in Patara Antique city and includes multidisciplinary studies. Innovation and Global Issues Congress I kapsamında sunulan akademik çalışmaların geniş özet metinlerinin bulunduğu, multidisipliner çalışmalar içeren değerli akademik bir eserdir.
