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Beyond Behaviour Change
‘Behaviour change’ has become a buzz phrase of growing importance to policymakers and researchers. There is an increasing focus on exploring the relationship between social organisation and individual action, and on intervening to influence societal outcomes like population health and climate change. Researchers continue to grapple with methodologies, intervention strategies and ideologies around ‘social change’. Multidisciplinary in approach, this important book draws together insights from a selection of the principal thinkers in fields including public health, transport, marketing, sustainability and technology. The book explores the political and historical landscape of behaviour change, and trends in academic theory, before examining new innovations in both practice and research. It will be a valuable resource for academics, policy makers, practitioners, researchers and students wanting to locate their thinking within this rapidly evolving field.
How Far to Nudge?
This book addresses the wave of innovation and reforms that has been called the nudge or behavioural public policy agenda, which has emerged in many countries since the mid-2000s. Nudge involves developing behavioural insights to solve complex policy problems, such as unemployment, obesity and the environment, as well as improving the delivery of policies by reforming standard operating procedures. It reviews the changes that have taken place, in particular the greater use of randomised evaluations, and discusses how far nudge can be used more generally in the policy process. The book argues that nudge has a radical future if it develops a more bottom up approach involving greater feedback and more engagement with citizens.
Social Marketing
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strategy for success and strategies that have proved successful with one population may not transfer to other populations. This text will explore the complexities involved in researching, planning and impleme...
Assembling Moral Mobilities
In the years since the new mobilities paradigm burst onto the social scientific scene, scholars from various disciplines have analyzed the social, cultural, and political underpinnings of transport, contesting its long-dominant understandings as defined by engineering and economics. Still, the vast majority of mobility studies, and even key works that mention the “good life” and its dependence on the car, fail to consider mobilities in connection with moral theories of the common good. In Assembling Moral Mobilities Nicholas A. Scott presents novel ways of understanding how cycling and driving animate urban space, place, and society and investigates how cycling can learn from the ways in...
Marketing in Transition: Scarcity, Globalism, & Sustainability
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers co...
Everyday People Save the Planet and So Can You
Everyday People Save the Planet and So Can You: A Qualitative Examination of Green Lifestyles in Lowcountry South Carolina examines three interview studies, conducted over the last two decades, with green parents, choice utility bike commuters, and necessity utility bike commuters. This book draws on qualitative analyses of the data and literature (social practice, social innovation, embodiment, and attention economy research/theory) to ask and answer the question of how advocates and policy makers can enable pro-environmental behavior in people’s everyday lives. Deborah McCarthy Auriffeille begins by focusing on the particularities of living green in Lowcountry South Carolina, a region that is both highly conservative and conservationist. She then examines the pathways to, challenges of, and meanings/motivations that practitioners told about green living. Finally, she draws on analyses of respondents’ narratives and interdisciplinary theory to make policy recommendations and suggestions for future social science research directions.
Encyclopedia of Health Research in the Social Sciences
Featuring state-of-the-art contributions from leading experts in their respective fields, the Encyclopedia of Health Research in the Social Sciences explores an extensive range of topics, concepts, research approaches and theoretical orientations aimed at providing guidance for those undertaking health research.
Teaching Marketing
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketing education and provide their own perspectives on these questions while considering a variety of different points of view so encouraging the reader to develop their own opinion.
Social Marketing MKT3SEM (Custom Edition)
This custom title is published for La Trobe University.
Inszenierungen Zeitgenössischer Propaganda
Fahr nicht betrunken Auto! Halte Dich (nicht) an Corona-Schutzmaßnahmen! - In den Medienöffentlichkeiten demokratischer Gesellschaften finden sich eindringliche audiovisuelle Appelle unterschiedlicher Akteur*innen, die im Namen des Gemeinwohls auf das Verhalten ihres Publikums abzielen. Das Buch entwickelt anhand solcher Social Advertisements und einer disziplinär vielseitigen theoretischen Auseinandersetzung einen diskursanalytischen Ansatz, der genuin filmisches Denken in sein Zentrum stellt und audiovisuelle Diskursformationen der Kritik zugänglich macht. An der Schwelle von Propaganda, Werbung und Öffentlichkeitsarbeit wird aus einer filmwissenschaftlichen Perspektive nach den Poeti...
