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Indian Business Case Studies Volume II
It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.
Introduction to Human Resource Management
Co-written by an HR lecturer and an HR practitioner, this introductory textbook provides academic and practical insights which convey the reality of human resource management. The range of real life cases and learning features enables students to quickly understand the issues in practice as well as theory, and brings the subject to life.
Marketing for Nonprofit Organizations
A comprehensive overview of the marketing process specifically for nonprofit and social impact organizations. Covers important topics to non-profit professionals, ie branding, target audience selection, strategy, promotional tactics, including social media and evaluation. Insights are based primarily on academic research that has been published and now translated into usable information for professionals.
The Handbook of Market Design
This Handbook brings together the latest research on applied market design. It surveys matching markets: environments where there is a need to match large two-sided populations to one another, such as law clerks and judges or patients and kidney donors.
Index Medicus
Vols. for 1963- include as pt. 2 of the Jan. issue: Medical subject headings.
Managing Equality and Diversity
This much-needed text provides a clear exposition of the key theoretical perspectives of diversity management and equal opportunities approaches; combined with practice-based experience. Taking a business, rather than sociological slant on the subject, the chapters cover age, gender, legal framework and more.
The Official ABMS Directory of Board Certified Medical Specialists
The Official ABMS Directory is a database that includes over 600,000 physician profiles, including their board certification status. The current edition allows users to... Research physicians' education, hospital and academic appointments, professional memberships, and certification/recertification status. Find board-certified specialists in any geographic area. Locate qualified healthcare pro-fessionals for a preferred provider plan, and monitor the qualifications of physicians already in the plan. Refer patients with confidence, and keep up to date on career moves and the whereabouts of colleagues.
Marketing
How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society. The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and spec...
