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Unmistakable
Stop trying to beat everyone else. True success is playing by your own rules, creating work that no one can replicate. Don’t be the best, be the only. You’re on the conventional path, checking off accomplishments. You might be doing okay by normal standards, but you still feel restless, bored, and limited. Srinivas Rao gets it. As a new business school graduate, Srinivas’s dreams were crushed by a soulless job that demanded only conformity. Sick of struggling to keep his head above water, Srinivas quit his job and took to the waves, pursuing his dream of learning to surf. He also found the freedom to chart his own course. Interviewing more than five hundred creative people on his Unmis...
Knowing-Being
aparokShAnubhUti is a short treatise written by Shankara, the seventh century saint and foremost exponent of Advaita Vedanta, in which he provides the most Direct Path to the realization of the Self on a “here and now” basis. Through the 144 verses of this text, he explains that the means to having the direct and intuitive realization of brahman - the eternal, immutable Beingness-Knowingness, which is our very nature. He declares, up-front, the unreality of the three entities, the Individual-World-Creator, a model commonly invoked by many philosophical systems to explain the genesis of a “me,” the person, and the world that I live in. Srinivasa Rao gave an elaborate commentary on aparokShAnubhUti in a series of talks, over a period of eight days. These audio commentaries have been transcribed, translated into English, edited, and organized into this book to help Non-Dual aspirants understand the intricacies of Shankara’s Direct Path.
Srinivasa Ramanujan
This book offers a unique account on the life and works of Srinivasa Ramanujan—often hailed as the greatest “natural” mathematical genius. Sharing valuable insights into the many stages of Ramanujan’s life, this book provides glimpses into his prolific research on highly composite numbers, partitions, continued fractions, mock theta functions, arithmetic, and hypergeometric functions which led the author to discover a new summation theorem. It also includes the list of Ramanujan’s collected papers, letters and other material present at the Wren Library, Trinity College in Cambridge, UK. This book is a valuable resource for all readers interested in Ramanujan’s life, work and indelible contributions to mathematics.
Lean Digital Thinking
The effective digitalization of business can make you a business leader; however, if not executed accurately, it can destroy your business too. Around 70 per cent of digital transformation projects have been failing. Even successful digitalization projects have become white elephants or expensive during the operations phase. Lean Digital Thinking introduces the '12-12-5 model'-12 lean digital thinking principles, 12 digital business building blocks and 5 lean digitalization phases-a brilliant guide that will enable business executives to become digital business champions. Leading digital expert, author VSR, as he is popularly known, introduces the world's first lean digital thinking philosop...
Srinivasa Ramanujan
Biography of Srinivasa Ramanujan Aiyangar, 1887-1920, mathematician from India.
My Thoughts Are Pearls for You
The book, My Thoughts Are Pearls for You, contains valuable quotes written by Gandupalli Srinivasa Rao (Maddu), which are based on all human feelings from birth to death. Besides this, the quality quotes in this book inspire all human beings irrespective of their age and give an overall view of life. It is a great soothing to the tensed minds and an ointment to the hurting hearts. The book has a spiritual touch, and the quotes on nature are also an attraction to the readers.
Advaita
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Advaita
Advaita has been extensively studied by various schools of philosophy in classical India. Srinivasa Rao supplements classical analysis with many special concepts and techniques used in contemporary Western logic and analytic philosophy.
A Text Book of Total Quality Management
This book offers a comprehensive examination of the concepts, principles, and practises of Total Quality Management (TQM), ranging from basic fundamentals to advanced tools and techniques that facilitate practical application. The concept that “Total Organisation Involvement” in conjunction with the combined business strategy and TQM comprehension and implementation furnished organisations with a solid foundation for an unprecedented ascent to global leadership in all aspects of their operations and world-class performance. Thus, the efficacy of TQM is highly contingent upon an organization’s robust infrastructure and base. It is a model founded on TQM that contributes to the developme...
