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Sport Marketing
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
Reptile Ecology and Conservation
This practical handbook of reptile field ecology and conservation brings together a distinguished, international group of reptile researchers to provide a state-of-the-art review of the many new and exciting techniques used to study reptiles. The authors describe ecological sampling techniques and how they are implemented to monitor the conservation status and population trends of snakes, lizards, tuatara, turtles, and crocodilians throughout the world. Emphasis is placed on the extent of statistical inference and the biases associated with different techniques and analyses. The chapters focus on the application of field research and data analysis for achieving an understanding of reptile li...
Snakes
Destruction of habitat due to urban sprawl, pollution, and deforestation has caused population declines or even extinction of many of the world's approximately 2,600 snake species. Furthermore, misconceptions about snakes have made them among the most persecuted of all animals, despite the fact that less than a quarter of all species are venomous and most species are beneficial because they control rodent pests. It has become increasingly urgent, therefore, to develop viable conservation strategies for snakes and to investigate their importance as monitors of ecosystem health and indicators of habitat sustainability. In the first book on snakes written with a focus on conservation, editors S...
Deadly Beautiful
Did you know that the humble marmot is responsible for more than one billion human deaths? Or that it’s possible to be bitten by a snake’s head for up to an hour after it’s been decapitated? On the flip side, for every person bitten by a shark each year, 25 people are bitten by New Yorkers. It seems that truth sometimes is stranger than fiction!These facts and many more appear in this fascinating tribute to our world’s ‘deadly’ wildlife. At its heart, however, 'Deadly Beautiful' makes a passionate plea for us to learn to better cohabit with our fellow residents of planet Earth. Ever-increasing concern for the fate of the environment and the world’s endangered wildlife means tha...
World Directory of Forest Geneticists and Tree Breeders
A formal task of the Forest Genetic Resources Study Group/North American Forestry Commission/Food and Agriculture Organization of the United Nations and Working Party 2.04.09 / Division 2- Physiology and Genetics /International Union of Forest Research Organizations, this international directory lists more than 1,800 forest geneticists and tree breeders from 86 countries. Each listing includes the entrant's title, mailing address, phone and fax numbers, and email address, when available. Indices organize entrants by country, by alphabetical order, by taxa of interest, and by research subjects.
Withrow and MacEwen's Small Animal Clinical Oncology
With a unique focus on the most effective interventional techniques, Withrow & MacEwen's Small Animal Clinical Oncology, 5th Edition tells the full story of cancer in dogs and cats - what it is, how to diagnose it, and how to treat many of the most common cancers encountered in clinical practice. Nearly 500 color photographs, diagrams, x-rays, and gross views depict the clinical manifestations of various cancers. This edition covers the latest advances in clinical oncology, including chemotherapy, surgical oncology, and diagnostic techniques. With contributions from 65 veterinary oncology experts, this authoritative reference is a must-have for current, evidence-based therapeutic strategies ...
Sport Marketing
Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. Heavily updated with more contributions from industry professionals and emphasi...
