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Double your Price: The Strategy and Tactics of Smart Pricing
Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence on a company’s ability to reinvest than top line sales growth. But if you don’t understand the psychology of pricing, having the wrong price can undermine your chances for success. Double Your Price is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, you’ll be able to answer the following qu...
University Technology Transfer
Demystifying technology transfer—an increasingly important but little-understood aspect of research universities' mission. How do we transfer the brilliance of university research results into new products, services, and medicines to benefit society? University research is creating the technologies of tomorrow in the fields of medicine, engineering, information technology, robotics, and artificial intelligence. These early-stage technologies need investment from existing and new businesses to benefit society. But how do we connect university research outputs with business and investors? This process, Tom Hockaday explains, is what university technology transfer is all about: identifying, p...
Moshling Collector's Guide
Monstro City's top Moshling collector, Buster Bumblechops, shares his tips on collecting all the little Moshlings roaming wild in the world of Moshi Monsters. --Back cover.
Molecular Biology in Cellular Pathology
"Molecular Biology in Cellular Pathology" - Jetzt erscheint dieser erfolgreiche Klassiker in der 2. aktualisierten Auflage. Der Band beschreibt die wichtigsten Fortschritte in der Zell- und Molekularbiologie. In den letzten Jahren haben neue Erkenntnisse über den molekularen Aufbau der Zelle zur Entwicklung neuer, leistungsstarker Analysetechniken geführt, die eine größere Genauigkeit bei der Diagnose, Prognose und Behandlung von Krankheiten sowie bei der Untersuchung pathologischer Stadien ermöglichen. Insbesondere werden neue Verfahren diskutiert, die fluoreszierende Farbstoffe, DNA Microarrays, Proteinchemie und Massenspektrometrie einsetzen. Darüber hinaus enthält das Buch Informationen zum Human-Genom-Projekt und zu den neuen Disziplinen der Genomik und Proteomik, soweit diese für die Pathologie relevant sind. Neu an dieser 2. Auflage sind die Farbtafeln, die die enormen Fortschritte in der Fluoreszenz-Markierung von Zellmaterial anschaulich belegen.
Moshi Monsters Character Encyclopedia
Take a trip to Monstro City and meet every single one of your favourite characters You've played Moshi Monsters, now learn about their amazing and colourful world from beginning to end with Moshi Monsters Character Encyclopedia. Every single one of the Moshi Monsters is covered, each with their own page stuffed full of fun Moshi facts, stats and stories, plus every copy comes with your very own free and exclusive Moshling! Learn fun new facts about all of your favourite Monstro City residents. From the monsters you love, like Katsuma, Luvli, Diavlo and Poppet, to places like Babs' Boutique and the amazing Moshlings - it's all in Moshi Monsters Character Encyclopedia. Full of colour and full of fun - just like the game - Moshi Monsters Character Encyclopedia is a must-have for any Moshi Monster fan.
Butlins in its Prime: Those Golden Years
Over 15 million adults in Great Britain have been to Butlins and they know Billy Butlin as the man who revolutionized their holiday habits. The general public revere him as the man who made luxury holidays affordable to the average British family, but do they know the true Billy Butlin? Butlins in its Prime is the second instalment in the life of Rocky Mason, focusing on his 30 year career working for a British holiday institution as well as his own personal tribute to the man, known as "The Holiday Camp King." With over 50 archive pictures, this book is a must for any Butlins Devotee
Moshi Monsters: the All-New Moshlings Collector's Guide
The world's number one Moshlingologist, Buster Bumblechops, has been very busy collecting new Moshlings. From Cranky Codfathers to Glamster Hamsters, this must-have official guide reveals everything you need to know about the very latest Moshlings in Monstro City.
The Stupid Footballer is Dead
A key guide to the tools and techniques for football intelligence that will give anyone a psychological edge, in the world of football and beyond.
