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America's Bilingual Century
How can Americans make our country stronger, kinder, smarter? By marshaling our enviable can-do ethic and learning another language. We can do it, no matter what our age: author Steve Leveen chose Spanish as his adopted language in midlife. America's Bilingual Century is filled with tips for learning a language, some mechanical--like changing your phone and laptop settings to your adopted language--and some philosophical. For instance, start by having a place in your life where you'll use the language, Steve says. The "where" makes the "how" more attainable. And recognize that, as with any adoption, you do it for love, and for life--so don't fret when you're not fluent in five months. If you...
The Little Guide to Your Well-read Life
Steve Leveen draws on his own quest for a well-read life to offer book lovers a variety of successful and time-tested strategies for finding time to read and getting more from written materials.
Steve Leveen
Biography of Steve Leveen, currently 2015 Fellow, Advanced Leadership Initiative at Harvard University, previously Chairman & Co-Founder at Levenger and Chairman & Co-Founder at Levenger.
The Critical First Years Of Your Professional Life
"Dilenschneider has guided thousands of highly successful people through the world of business." —Maria Bartiromo Faced with an unstable economy, recent college grads need more expert guidance than ever to land that dream job and make it rewarding and meaningful. This invaluable guide—revised to meet the specific challenges of today's fast-evolving job market—shows how you can use your talent, originality, and initiative to sharpen your competitive edge. The first years of your professional life are critical to long-term success in any field. The skills you acquire, the contacts you make, and the lessons you learn will help you remain involved, adaptable, and always ahead of the curve....
Violent Ends
Relates how one boy--who had friends, enjoyed reading, playing saxophone in the band, and had never been in trouble before--became a monster capable of entering his high school with a loaded gun and firing on his classmates, as told from the viewpoints of several victims. Each perspective is written by a different writer of young adult fiction.
America's Bilingual Century
How can Americans make our country stronger, kinder, smarter? By marshaling our enviable can-do ethic and learning another language. We can do it, no matter what our age: author Steve Leveen chose Spanish as his adopted language in midlife. America's Bilingual Century is filled with tips for learning a language, some mechanical-like changing your phone and laptop settings to your adopted language-and some philosophical. For instance, start by having a place in your life where you'll use the language, Steve says. The "where" makes the "how" more attainable. And recognize that, as with any adoption, you do it for love, and for life--so don't fret when you're not fluent in five months. If you h...
New York
For a man who grew up to become the Bull Moose, Teddy Roosevelt was a sickly child, suffering from asthma and other maladies. But his physical weakness actually drove him to be more active, which also fostered an interest in nature. It also helped that Teddy's family was wealthy, allowing him privileges including home school and the ability to attend Harvard, where he was an athlete and took an interest in naval affairs. After finishing at Harvard, Teddy entered politics, but it didn't stop him from writing The Naval War of 1812 in 1882, establishing himself as a professional writer and historian. In the 1890s, it was Teddy's turn to make history, leading the Rough Riders during the Spanish-...
Response
This work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line.
From Concept to Consumer
In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Baker’s product successes range from Apple’s PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. You’ll discover what makes a winning product, and why great ideas are just 5% of the process...the easiest 5%! You’ll find practical guidance for planning, establishing teams, cre...
Changing the Channel
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. Discusses how to create successful marketin...
