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Decisions
Your Future Depends on Your Decisions Sorting out our lives amidst chaos, confusion, and innumerable options is a process we all have in common. The decisions we ultimately make can affect our lives and the lives of others. It’s not always easy. In this empowering guide, an expert in business strategies shares the choices of notable, visionary decision-makers—from Harry Truman and Henry Ford to Marie Curie and Malala Yousafzai—and explains how you can apply their principles to your own personal and professional real-life scenarios. Resolve, patience, and practical thinking—take it from these politicians, scientists, economists, inventors, entrepreneurs, theologians, activists, and co...
The AMA Handbook of Public Relations
Public relations professionals are struggling to protect clients, companies, and themselves against harmful attention in the fast-paced, highly visible digital age. This strategic guide explains how to merge traditional and online PR campaigns to manage and enhance public profiles.
The Critical 14 Years of Your Professional Life
In today's ultracompetitive workplace, as Robert L. Dilenschneider explains in this invaluable book, success will depend on one thing only: learning the ropes of the working world -- and figuring out how to be happy within it -- during the first fourteen years of one's professional life. Why fourteen years? If a person does not fit in once he or she approaches the mid to late thirties, they're liable to be considered "work illiterate", and their opportunities will be limited accordingly. Based on personal experience, interviews with experts, and extensive research, The Critical 14 Years of Your Professional Life tells how to make tough decisions and what questions to ask to avoid traditional pitfalls, whether one is a Wall Street wannabe, aspiring systems analyst, retail clerk, or budding entrepreneur.
Power and Influence
Your future is at risk. All the old rules of power and influence have changed. To succeed you need to understand and embrace the new rules. Technology and the era of globalization have revolutionized the ways to build, keep, and assure success. To cope with these changes, adapt, and accomplish your goals, you not only must gain power, but apply it with wisdom. In Power and Influence: The Rules Have Changed, master power broker and communications maestro Robert Dilenschneider arms you with the intellectual, technical, and moral weapons-the power tools that you need to get ahead and stay ahead in this increasingly competitive world. He reveals how by acquiring the power and influence you seek ...
Power and Influence
"What do people know who are able to exert influence and advance their careers? What is the secret that they understand so well? I would say that they grasp a very simple relationship: the connection between communication, recognition, and influence,''contends Dilenschneider, CEO of the public relations firm Hill & Knowlton, in this authoritative handbook on leadership strategies. He argues that heightened competition and corporate takeovers have created an extremely volatile and challenging business climate, and draws on his own experiences in coping with crises (e.g., the cyanide contamination of shipments of Chilean grapes to the U.S. in March 1989) by cultivating good relations with the ``iron triangle'' of press, government and special interest groups. Quality work and accountability, Dilenschneider stresses, are an executive's basic responsibilities, while open, ethical communication remains a crucial skill. Executive Program/Macmillan Book Club dual main selection; Fortune Book Club alternate. (May) -Publishers Weekly.
The Critical First Years Of Your Professional Life
"Dilenschneider has guided thousands of highly successful people through the world of business." —Maria Bartiromo Faced with an unstable economy, recent college grads need more expert guidance than ever to land that dream job and make it rewarding and meaningful. This invaluable guide—revised to meet the specific challenges of today's fast-evolving job market—shows how you can use your talent, originality, and initiative to sharpen your competitive edge. The first years of your professional life are critical to long-term success in any field. The skills you acquire, the contacts you make, and the lessons you learn will help you remain involved, adaptable, and always ahead of the curve....
The Public Relations Handbook
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
A Briefing for Leaders
An exclusive briefing given to the top business and government leaders in this country, by one of the most prestigious communications counselors. Sophisticated strategies, brilliant insights, and well-tested methods are brought to life with actual case studies from companies such as Pepsico, DuPont, and G.D. Searle.
The Corporate Communications Bible
The "Michael Jordan of public relations" (Larry King) shares his battle-tested secrets on how all of us can form a positive image--whether one owns a mom and pop store or is a corporate CEO. This practical guide offers sound advice on every aspect of corporate communications.
A Time for Heroes
Crisis can bring out the best in people. In times of trouble and uncertainty, when lesser mortals may feel hobbled by anxiety, a few extraordinary people always rise to the occasion. Whether they are public personalities or private citizens, these heroic individuals light the way for the rest of us. Robert L. Dilenschneider is concerned that we have too few heroes in life today. In
