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PERILAKU KONSUMEN
Perilaku konsumen adalah studi tentang bagaimana individu membuat keputusan dalam memilih, membeli, menggunakan, dan membuang produk dan layanan. Pemahaman yang kuat tentang perilaku konsumen menjadi kunci dalam merancang strategi pemasaran yang efektif dan memuaskan kebutuhan pelanggan dengan lebih baik.
Facets of Corporate Identity, Communication and Reputation
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this
Capital Structure
This text uses theoretical and contingency approaches to examine the question of whether capital structure can be determined. Using a bond rating model it looks at the evaluation of capital structure, the resolution of issues pertaining to equity and liabilities, and their contribution to reports
Scaling Methods
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Handbook of Research on Retailing
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
Software Engineering for Experimental Robotics
This book reports on the concepts and ideas discussed at the well attended ICRA2005 Workshop on "Principles and Practice of Software Development in Robotics", held in Barcelona, Spain, April 18 2005. It collects contributions that describe the state of the art in software development for the Robotics domain. It also reports a number of practical applications to real systems and discuss possible future developments.
101 Square Meals
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Economies of Recycling
For some, recycling is a big business; for others a moralised way of engaging with the world. But, for many, this is a dangerous way of earning a living. With scrap now being the largest export category from the US to China, the sheer scale of this global trade has not yet been clearly identified or analysed. Combining fine-grained ethnographic analysis with overviews of international material flows, Economies of Recycling radically changes the way we understand global and local economies as well as the new social relations and identities created by recycling processes. Following global material chains, this groundbreaking book reveals astonishing connections between persons, households, cities and global regions as objects are reworked, taken to pieces and traded. With case studies from Africa, Latin America, South Asia, China, the former Soviet Union, North America and Europe, this timely collection debunks common linear understandings of production, exchange and consumption and argues for a complete re-evaluation of North-South economic relationships.
Conservation Behavior
An in-depth analysis of the impact conservation behaviour can have to develop practical tools to safeguard against biodiversity extinction.
