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Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape
In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on...
Circulation
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The Rain That Touched The Sky
The camouflage of smartness that the immaturity of age creates is unshakeable to any teenager! How could AK be any different? Many Facebook posts and Whatsapp forwards ago.. 18 year old AK is baffled. He is forced to leave Dubai and shift to Mumbai for 3 years… Dad’s orders. His childhood buddy Sanjay eagerly introduces him to ‘The Rascals’ (the midnight version of “good boys”) Ouch!! Spoken too soon! AK’s intelligent guesses lead him through some hilarious misadventures. Finally, a few realizations later, he falls in love for the first time! Just as he turns Desi, in a city he never belonged, with friends and a love he never thought he would have.. he finds his beliefs and courage tested..
A Grammar of Limbu
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Editor & Publisher
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Diaries of Field Marshal Mohammad Ayub Khan, 1966-1972
Field Marshal Ayub khan kept his diary from September 1966 to October 1972, a very active period in Pakistan's history which included Ayub's yielding of the presidency to Yahya Khan and the period of Yahyaa's rule that saw the ending of Yahya by Zulfiqar Ali Bhutto. Ayub's diary presents his views and interpretations of the events of the period for which it was kept. The diary was discontinued when declining health preventing him from writing. In his introductory note he stated that the diary must be withheld from publicatoin for an unspecified time as his comments may contain sensitive material. Accordingly, the diary has been withheld from publication for 30 years, although it does include...
AKC Gazette
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Turkey in Turmoil
Turkey in Turmoil is about the roaring 1960s - social conflicts, popular protest, political radicalization, ideologies, students' movements, the Turkish 68ers, women, political violence, guerilla activities, and popular culture. Historians, econ
