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Digital Marketing
Establish your digital presence - Advertise, analyze, and optimize KEY FEATURES ● Comprehensive coverage of different aspects of Digital Marketing and its future potential. ● Get to know about use of social media and mobile devices for marketing efforts. ● Google Analytics and various marketing platforms such as Facebook, LinkedIn and Twitter are covered. DESCRIPTION The ultimate objective of digital marketing is to develop a solid and creative plan for promoting a business's products and services. A professional in digital marketing is expected to utilise all marketing tools and tactics successfully, including PPC, SEO, SEM, email, social media, and display advertising. This book guid...
Fundamentals of IoT
A comprehensive guide to IoT's core concepts and principles KEY FEATURES ● Discover the fascinating world of Arduino and unlock its potential for IoT applications. ● Learn about wireless communication protocols, data aggregation, and the overall architecture of IoT networks. ● Explore the wide range of applications that IoT offers across various industries and domains. DESCRIPTION The Internet of Things (IoT) is a network of physical objects embedded with sensors, software, and connectivity, enabling them to collect and exchange data. It revolutionizes the way we interact with our surroundings by connecting devices and allowing them to communicate over the Internet. If you want to dive...
Handbook of Research on Emerging Trends and Applications of Machine Learning
As today’s world continues to advance, Artificial Intelligence (AI) is a field that has become a staple of technological development and led to the advancement of numerous professional industries. An application within AI that has gained attention is machine learning. Machine learning uses statistical techniques and algorithms to give computer systems the ability to understand and its popularity has circulated through many trades. Understanding this technology and its countless implementations is pivotal for scientists and researchers across the world. The Handbook of Research on Emerging Trends and Applications of Machine Learning provides a high-level understanding of various machine lea...
Data Structures and Program Design Using Python
Data structures provide a means to managing huge amounts of information such as large databases, using SEO effectively, and creating Internet/Web indexing services. This book is designed to present fundamentals of data structures for beginners using the Python programming language in a friendly, self-teaching, format. Practical analogies using real world applications are integrated throughout the text to explain technical concepts. The book includes a variety of end-of-chapter practice exercises, e.g., programming, theoretical, and multiple-choice. FEATURES: Covers data structure fundamentals using Python Numerous tips, analogies, and practical applications enhance understanding of subjects under discussion “Frequently Asked Questions” integrated throughout the text clarify and explain concepts Includes a variety of end-of-chapter exercises, e.g., programming, theoretical, and multiple choice.
Nishi Goes to India
Nishi is so excited to go to India to meet her grandmother and the rest of her family. But when she attempts to speak Hindi to her grandma, her cousins laugh at her. Embarrassed, Nishi decides to only speak in English, even though her grandmother isn't well-versed in it, missing out on an opportunity to get to know her grandmother better. But a kind gesture from her grandmother changes things and Nishi and her nani are able to forge a common bond despite the language barrier.
Practical Radiation Oncology
This book addresses the most relevant aspects of radiation oncology in terms of technical integrity, dose parameters, machine and software specifications, as well as regulatory requirements. Radiation oncology is a unique field that combines physics and biology. As a result, it has not only a clinical aspect, but also a physics aspect and biology aspect, all three of which are inter-related and critical to optimal radiation treatment planning. In addition, radiation oncology involves a host of machines/software. One needs to have a firm command of these machines and their specifications to deliver comprehensive treatment. However, this information is not readily available, which poses seriou...
Modern Marketing Using AI
Your guide to becoming a marketing guru and supercharge your brand with modern technologies. KEY FEATURES ● Industry-led best practices and real-world examples of brand successes and failures. ● Leading AI tools, guidelines, and templates for Marketing, Sales, and Customer Success. ● Advanced forms of marketing such as Consumer Neuroscience, Subliminal Marketing, and Virtual Advertising. DESCRIPTION How can some businesses survive centuries while hundreds collapse every year - from micro-enterprises to global brands? A brand's journey to grow and maintain loyal supporters is one of the timeless foundations for every company that its customer teams need to know. 'Modern Marketing Using ...
