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Winning Business
Today's business environment is a competition, and business managers need the right game plan if they want to win. Successful businesses do a lot of the same things well. They track inventories, expenses, growth, break-even units, margins, employee turnover, compensation plans, return on training, sales, earnings per employee, and a host of other statistics. But to win in business, managers need to do more than track these benchmarks. They need to improve results. Winning Business provides the benchmarks business managers should track. It shows managers how to calculate each benchmark, AND presents ways to improve their results. In short, this book provides a company with a blueprint for suc...
Start, Run & Grow a Successful Small Business
This how-to-book for small business owners--drawn from the online site, CCH Business Owners Toolkit (www.toolkit.cch.com)--covers start-up to shut-down, from business planning to marketing, and from business financing to personal wealth.
Sensible Small Business Advertising
Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens offers a clear, simple guide for any business owner who wants to make the most efficient use of time, cash, and effort in building, maintaining, and evaluating the effectiveness of an advertising program. Jack shares tips and observations from a decade and a half of advertising experience to help small business owners properly employ advertising media. He discusses the two essential types of advertising, focusing on why they are so important, what their strengths are, how they work together to create leads, and how to best use them in a growing business. Sensible Small Business Advertising underscores the importance of developing a good working relationship with ad salespeople and teaches you the way to spell SUCCESS that will stick from start-up to mature business. Informative, useful, and written in an easy, casual, nontechnical format, Sensible Small Business Advertising helps business owners maximize results while minimizing costs through a no-nonsense advertising program.
Business Plans that Work
New or existing business owners will find all the essential elements and formulas of a professional business plan, with concrete examples throughout, in this revised guide. Complicated marketing and financial concepts are translated into down-to-earth, practical advice. Included are five updated sample business plans that serve as blueprints for business owners' own plans, with instructions that provide a wealth of detailed information about how a successful small business should operate. Plans are presented for simple, one-person operations, as well as for corporations with many employees. Aspiring business owners learn how to shape a plan to appeal to an intended audience; organise and format a plan in a professional way; describe the ownership, mission, objectives, and keys to success for the business; analyse the business industry, target market, and competition; create a marketing and sales plan; address the important operating processes and personnel issues; create financial statements based on realistic assumptions; and use the business plan as a management tool long after it is completed.
Make A REAL LIVING as a Freelance Writer
Step-by-step instructions on how writers can earn top dollar writing for magazines are provided in this book. Secrets are revealed about what the high-paying magazines really want, how to build relationships with editors, how to ascertain which sections of a magazine are open to freelancers, what kinds of stories are in demand, what to do if a deadbeat publisher doesn’t pay up, how to market reprints, and how to become an expert in one’s chosen writing field. Basic terms like query, clips, and source sheet are defined for beginning writers, and tips on everything from coming up with an idea to pitching a syndicated column are also included. Writers learn about the little-known sources top freelancers use to find new stories and experts. In addition, they learn how to get their first paying assignments even if they have no prior clips, how to negotiate for better pay, how to find high-paying magazines that aren’t swamped with queries, and how to worm their way into editors’ inboxes even if their e-mail addresses aren’t publicized.
Choice
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Win Government Contracts for Your Small Business
WIN GOVERNMENT CONTRACTS FOR YOUR SMALL BUSINESS will show you how to get in on the action--in just 10 easy-to-understand steps. by following our practical advice, you'll be accurately listed in the federal procurement system, allowing you to start receiving bid leads for lucrative federal contracts.
Start, Run & Grow a Successful Small Business
This resource offers tools designed for the special needs of small business owners—from startup to shutdown, from business planning to marketing, and from business financing to personal wealth—that are drawn from CCH’s online services of software tools and expert advice. Included are suggestions for marketing wisely and cheaply; tips for managing cash flow, including credit and collections; and techniques for creating a business plan that serves as an organizational blueprint and earns financial backing. Effective approaches to managing human resources are also examined, including payroll, benefits, and hiring and firing. This latest edition features updated laws and documentation on their impact on small business owners.
The Illinois Bar
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CCH Toolkit Tax Guide 2004
A clear and direct tax guide for small business owners, this book offers expert commentary on every step of the process of filing a sole proprietorship tax return. Whether owners tackle this task themselves or solicit the help of a professional, this resource offers analyses of individual income tax issues, an extensive glossary that demystifies tax lingo, and detailed discussions on issues of interest to small business owners. These issues include differentiating between personal and business expenses; maximising deductions for auto, entertainment, depreciation, and home office expenses; handling employee benefit plans on tax returns; and what the IRS is likely to look for in an audit of business activities. Includes free tax return preparation and filing for one federal and one state income tax return using the online tax service CompleteTax.
