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European Book Cultures
Stephanie Kurschus analyses the idea of a common "European" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for their effectiveness and best practice models. Since, in a context determined by culture and market, preservation and innovation, book promotion fulfills two functions: it is to protect the unique national characteristics of book culture as well as to support its continuous development. To adapt and to advance within a changing environment is critical to the survival of book culture in the digital reality.
Storytelling With Data
This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it. Stories that also create relevance with regard to corporate goals, spark dialogues and make communication effective. The author explains in an easy-to-understand way how data-based communication strategies can be turned into gripping stories. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity. Using practical examples, the book offers marketing and communication experts - but also interested managers from other disciplines - numerous inspirations and new perspectives.
Seelenarbeit an Deutschland
The last decade has undoubtedly been the most controversial in the long literary career of Martin Walser. This volume presents a review of this career, going far beyond short-lived arguments to present an insightful overview of much of his work. It considers not only major aspects of his writing, covering both his literary beginnings and the most recent works, but also different, previously neglected features of his persona and his writing, namely his activity as a university teacher and his art criticism. In addition, fruitful comparisons are made with other writers, such as Proust, Grass and Uwe Johnson. At the same time, recent controversies are also considered with major attention being paid to Walser’s public speeches and those works of fiction which have been seen by some as demanding the end of German self-recriminations over the Nazi past. This volume is unique in that much space is devoted to both sides of the argument. It will provide stimulating reading to all those interested in Germany and German literature.
Making Identity Count
Making Identity Count presents a new constructivist method for the recovery of national identity, applies the method in nine country cases, and draws conclusions from the empirical evidence for hegemonic transitions and a variety of quantitative theories of identity.
A Dictionary of Contemporary Germany
First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
Emerging Trends in Third-Generation Holocaust Literature
Emerging Trends in Third-Generation Holocaust Literature offers fresh approaches to understanding how grandchildren of Holocaust survivors and perpetrators treat their traumatic legacies. The contributors to this volume present a two-fold perspective: that the past continues to live in the lives of the third generation and that artistic responses to trauma assume a variety of genres, including film, graphic novels, and literature. This generation is acculturated yet set apart from their peers by virtue of their traumatic inheritance. The chapters raise several key questions: How is it possible to negotiate the difference between what Daniel Mendelson terms proximity and distance? How can the post-post-memorial generation both be faithful to Holocaust memory and embrace a message of hope? Can this generation play a constructive educational role? And, finally, why should society care? At a time when the lessons and legacies of Auschwitz are either banalized or under assault, the authors in this volume have a message which ideally should serve to morally center those who live after the event.
The German-Speaking World
This accessible textbook offers students the opportunity to explore for themselves a wide range of sociolinguistic issues relating to the German language and its role in societies around the world. It is written for undergraduate students who have a sound practical knowledge of German but who have little or no knowledge of linguistics or sociolinguistics. It combines text with practical exercises and discussion questions to stimulate readers to think for themselves and to tackle specific problems. In Part One Patrick Stevenson invites readers to investigate and reflect on issues about the status and function of the German language in relation to its speakers and to speakers of other language...
