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This Business of Global Music Marketing
Think BIG—capture the global music market. Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop's top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.
Discover Jazz, Updated Edition
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. An inclusive, contextual, and student-friendly way to discover the whole world of jazz REVEL™ for Discover Jazz presents an inclusive overview of the history of jazz, with balanced coverage of the contributions of men and women from around the world. Emphasizing the importance of context, authors John Edward Hasse and Tad Lathrop present the story of jazz not as a simple narrative, but as a series of encounters among musicians, historical events, musical influences, and social forces. Student-friendly and engaging, REVEL for Discover Ja...
Cult Rockers
Hailed--and obsessively followed--by groups of passionate fans, ignored or derided by mainstream audiences, here are the musicians who, through their bizarre idiosyncrasies or their unique musical styles, have carved their own special niches in the rock pantheon. More than 200 profiles spotlight the Grateful Dead, Dead Kennedys, Phish, John Hiatt, Sonic Youth, Big Star, Blue Oyster Cult, and more. 75 photos.
Jazz: The First Century
It's been called America's classical music. The infinite art. The heart and soul of all popular music. But whatever the label, jazz has played an immense cultural role worldwide, opening up vast vistas of musical creativity, generating unforgettable performances, and giving us such iconic artists as Miles Davis, Louis Armstrong, and Duke Ellington. Jazz: The First Century marks the passage of the music's first hundred years by bringing together text and art in a rich, illustrated chronicle that opens up the vibrant world of jazz to everyone. Jazz: The First Century is edited by John Edward Hasse, Curator of American Music at the Smithsonian Institution, leading a writing team of today's fine...
Giants of Country Music
With blockbuster hits by Garth Brooks, Tim McGraw, Clint Black and other young performers, country music is more popular than ever. This uniquely American form of entertainment has a long history, and this new volume in the Billboard Hitmakers series introduces readers to long-time favorites as well as recent superstars--200 profiles in all. Illustrations.
This Business of Music Marketing and Promotion
The maxim in the music industry has always been “You can’t make it on talent alone,” and with This Business of Music Marketing & Promotion, you don’t have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.
All You Need to Know about the Music Business
A guide to the music business and its legal issues provides real-world coverage of a wide range of topics, including teams of advisors, record deals, songwriting and music publishing, touring, and merchandising.
Don Quixote
None
So You Want to Be a Talent Agent?
A down-to-earth, detailed guide to every aspect of establishing and running a small, local talent booking agency, written by someone who has done so successfully for over 30 years. You don't need any particular background or a fancy college degree or even much money, just a desire to own and operate one of the most fun businesses you could ever imagine. It's all here how to find the talent, how to build up a clientele, how to promote yourself, the contracts you'll need, and a fascinating insight to where you can go from here, including becoming a modeling agent, a TV producer, a writer, a record album producer, and much more.
