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The Complete Guide to Ghostwriting
By the ghostwriter of On Leadership: 'Immensely readable.' - Management Today Ghostwriters, for so long the publishing industry's best kept secret, are finally stepping out from the shadows. In recent years there has been a rapid increase in demand for professional writers who can turn their hand to every genre of book, from celebrity life stories, to misery memoirs from ordinary folk with extraordinary stories, to 'how I did it' style biographies of successful businesspeople. Some leading non-fiction publishers report that up to 70 per cent of their list is now penned by ghosts. The Complete Guide to Ghostwriting is a comprehensive overview of this little-known, yet burgeoning profession. W...
Bringing Loyalty To Life
After more than 40 years in the retail loyalty business Richard Beattie, founder and chairman of the world-leading, pioneering loyalty giant TCC, shares fifty essential lessons about shopper behaviour, delivering key insights into how to create successful customer loyalty programmes in an ever-changing retail landscape. Based on the many thousands of loyalty solutions that TCC has designed for its partners over the course of three decades as well as the company’s extensive research into shopper behaviour, this book is an invaluable, in-depth resource for retail professionals at any level who are seeking to understand the past, present and future of loyalty and want to: discover how loyalty campaigns can drive increased revenue and growth design loyalty campaigns for their business and measure their success create deep and enduring emotional connections with customers be a force for positive change in the community keep up with retail trends and stay ahead of the competition. Discover the key components of successful loyalty campaigns and learn how this industry expert has helped numerous global retailers change shopper behaviour.
Sold Out
Retail veteran Bill Grimsey lifts the lid on who killed the High Street. And it's not who you think! If you are at all serious about making your High Street a better place, the solution starts here.
Market-Led Strategic Change
The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Ch...
Positively Purple
WINNER: Business Book Awards 2023 - Diversity, Inclusion & Equality FINALIST: National Indie Excellence Award 2023 - Social/Political Change For many people with a disability, either visible or invisible, that experience is hard to navigate in the context of work. Champion change, for yourself and others, challenge stigma and become Positively Purple. Sharing a compelling personal story, Kate Nash offers practical advice for how employers can build environments of trust and support for those with disabilities, how employees with disabilities can advocate for themselves and flourish in the workplace and how those without disabilities can be true allies. Don't become guilty of the soft bigotry of low expectations when it comes to disabled colleagues, employees and customers. Build disability confidence and help create spaces where people with disabilities feel valued and included.
Ghostwriters
With about one million new books released each year, writing has become a very popular profession. Novelists, experts in numerous fields, and even celebrities are behind some of the most popular books on the market today. But many of the so-called authors didn’t actually write their own books. Ghostwriters step in when a person who wants to write a book lacks the time or the knowledge to get the job done. Part of the They Do That for a Living? series, Ghostwriters explores this unusual career and some of the most popular ghostwritten books that have made their way onto best sellers lists in recent decades.
Kim Lyon's Your Body, Your Life
On NBC’s hit TV show The Biggest Loser, trainer Kim Lyons encouraged, cajoled, and inspired her team members to change their lives. And they did, not only losing an incredible amount of weight in the process, but gaining a world of knowledge about fitness, nutrition, and enjoying an all-around healthy lifestyle. Now Kim is leading the way again, ready to work that same magic on everyone. Her totally life-changing new guide, bursting with color illustrations, presents Kim’s tested program for optimizing your health . . . in just 12 short weeks! You’ll feel almost as if she’s right there, working with you. Kim, who received her personal training certification from the National Academy ...
Market-led Strategic Change
With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.
On Leadership
MANAGEMENT & MANAGEMENT TECHNIQUES. There have been many books on leadership, but here at last is one that actually draws on the wisdom of those in the know. Acting on his belief that you get the most done in the first twenty minutes of a meeting, Allan Leighton invited Britain's top businessmen and women to spend just twenty minutes talking about their views on leadership. And he has talked to an astonishing range of them. He has gone further too - interviewing the nation's top financial journalists, whose views can help make a company soar or sink; the money men, whose support is critical for investment and acquisition; the politicians, who help create the climate in which businesses can thrive or falter. The result is a fascinating, 360 degree view of what it takes to be a business leader in today's cut-throat global economy - thought-provoking, often surprising, always insightful.
Full Brazilian
Glamour, sex, treachery . . . and big, big money Young Brazilian model Cintia Silva arrived in the UK with nothing but a burning desire to make some money and turn her life around. Before long she had plunged into the murky but multimillion-pound world of lap-dancing. Sacked from her first club within a week, Cintia resolves to reinvent herself. After creating a seductive new stage persona, Gabriella, she hones her skills and takes the lap-dancing scene by storm, using her looks and her smarts to earn serious money. In Full Brazilian, Cintia lays bare the opulent world of the high rollers, the glamour and wealth of life in the fast lane. And she tells of her struggle to find love and acceptance - and how she came to terms with the demons of her past.
