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42 Rules of Cold Calling Executives
Contains some of the fundamental principles Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry.
Telemarketing in Practice
Telemarketing is the fastest growing and arguably the most dynamic form of marketing promotion in Britain. implementation of telemarketing activity, from identifying the target market in question, to working out the appropriate strategies and finding and training the necessary staff.
Top Telemarketing Techniques
Top Telemarketing Techniques is an information-packed resource for all sales professionals. It offers expert insight and proven strategies for using the telephone as a powerful and effective sales tool. This book offers valuable information needed to develop, improve upon, and fully utilize your telephone sales skills, allowing you to close more sales over the telephone. Telemarketing is a highly cost-effective and timesaving alternative to most other forms of sales and marketing for any organization. Top Telemarketing Techniques offers solutions for utilizing the telephone to close more sales and generate higher revenues. If you're a salesperson, manager, entrepreneur, or business leader, this is the one sales training book you need to begin maximizing your use of the telephone in order to vastly improve sales and customer relations.
Guerrilla TeleSelling
The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet. "This book is absolutely loaded with insights and practical ideas you can use to increase your effectiveness in dealing with anyone in business on the telephone. These ideas should be read, taught, digested, and practiced every single day!" -Brian Tracy, author The Psychology of Achievement. "Guerrilla Teleselling is FUNdamental reading for anyone or any company who does ...
The Professional Telemarketers Handbook
The Professional Telemarketers Handbook is an essential asset to anyone building a career in professional telemarketing and client relations. A wrong move in telephone contact can destroy previous work or deter a potential long term customer. Conversely a pleasant and business like tone and manner can increase the goodwill for the client which is being represented. Any individual who traverses the full gambit of modem telemarketing training, theory and practice will acquire skills which are easily transferable to other field as essentially this builds strength in communication which is the basis of most business transactions. Some of the areas covered: - Components of a call - Using your voice - Effective communictaion - Questioning - Listening - Identifying the decision maker - Closing the call - Managing angry customers A good telemarketer is a valuable asset to any organisation and this book aims to fine tune your skill set and keep you ahead of your colleagues and thus more employable.
Successful Telemarketing
The all-new second edition of this marketing bestseller will keep your business up to speed with rapid changes that are transforming the use of telemarketing. Whether you're starting or strengthening your programs, Stone & Wyman show you the latest techniques to cut costs and increase sales and prof
Telemarketing
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