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This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.
Reproduction of the original. The publishing house Megali specialises in reproducing historical works in large print to make reading easier for people with impaired vision.
This book is designed as a text on how to go about setting up and effectively running international research projects.
A physician-professor of clinical rehabilitative medicine explains tension myositis syndrome, back pain caused by tension, and outlines ways in which that pain can be reduced or eliminated through control of stress and physical reactions
By analyzing ways in which indigenous cultures described the American Southwest, David Teague persuasively argues against the destructive approach that Americans currently take to the region. Included are Native American legends and Spanish and Hispanic literature. As he traces ideas about the desert, Teague shows how literature and art represent the Southwest as a place to be sustained rather than transformed. 14 illustrations.
Lights of Lowell book 1. Tapestry of Hope weaves together the heartrending and hope-building stories of two young women. Jasmine Wainwright is the sheltered daughter of a Mississippi plantation owner. When her father strikes a deal to sell his cotton to Lowell mills through businessman Bradley Houston, he throws an arranged marriage with Jasmine into the bargain. Kiara O'Neill and her brother escape starvation in Ireland by traveling to America as Bradley Houston's indentured servants. But Bradley has more in mind for Kiara than she wants to imagine. Both women suffer in the home of this unloving husband and merciless master. Will God somehow bring hope to their lives?
From the pages of Epic magazine come the true stories that Inspired the Apple Original Series. Includes nearly a hundred color photographs and a Foreword by Kumail Nanjiani. Nearly everyone in America came from somewhere else. This is a fundamental part of the American idea—an identity and place open to everyone. People arrive from all points distant, speaking a thousand languages, carrying every culture, each with their own reason for uprooting themselves to try something new. Everyone has their own unique story. Little America is a collection of those stories, told by the people who lived them. Together, they form a wholly original, at times unexpected portrait of America’s immigrants—and thereby a portrait of America itself.
* The million-copy bestseller* * National Book Award finalist * * An instant New York Times Bestseller and one of their 10 Best Books of 2017 * * Selected for Emma Watson's Our Shared Shelf book club * 'This is a captivating book... Min Jin Lee's novel takes us through four generations and each character's search for identity and success. It's a powerful story about resilience and compassion' BARACK OBAMA. Yeongdo, Korea, 1911. Teenaged Sunja, the adored daughter of a fisherman, falls for a wealthy yakuza. He promises her the world, but when she discovers she is pregnant – and that her lover is married – she refuses to be bought. Facing ruin, she accepts an offer of marriage from a gentle minister passing through on his way to Japan. Following a man she barely knows to a hostile country where she has no friends, Sunja will be forced to make some difficult choices. Her decisions will echo through the decades. Spanning nearly 100 years of history, Pachinko is an unforgettable story of love, sacrifice, ambition and loyalty told through four generations of one family.