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The Gulf Cooperation Council (GCC) Outbound Travel Market
This ETC/UNWTO publication provides an analysis on the current performance of the GCC outbound travel market and an in-depth insight into the 3 main markets, Saudi Arabia, UAE and Kuwait, through the consumer and travel trade. The report concludes with recommendations on how to position and market Europe to GCC tourists.
Tourism and the European Union
Recoge: 1. How to use the guide - 2. Quality improvements in European tourism - 3. Mainstream funding: the Structural Funds - 4. Support from other sources: fact sheets - 5. EU policy which impacts tourism - 6. Annexes.
Middle East Outbound Travel Market
The Middle East is one of the smallest, yet fastest growing, tourist generating regions in the world, with outbound travel quadrupling in the last 20 years. Despite the negative impact of the socio-political unrest in the Middle East on tourism flows, prospects for the sector remain positive. Compiled by UNWTO/ETC, this publication provides an in depth analysis of the structure and trends of this market, helping destinations and commercial operators plan ahead with greater foresight.
Handbook on Tourism Destination Branding
Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nation's development and prosperity. As more tourism destinations emerge and competition for visitors becomes more intense, a destination's ability to project itself on the world stage and differentiate itself from others is ever more important. Recognising the value of successfully building and managing a destination's brand, the European Travel Commission (ETC) and World Tourism Organization (UNWTO) have commissioned this Handbook to provide a useful and practical guide for both marketing novices and experienced destination managers. The Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations.
Overtourism
This book examines the evolution of the phenomenon and explores the genesis of overtourism and the system dynamics underlining it. The 'overtourism' phenomenon is defined as the excessive growth of visitors leading to overcrowding and the consequential suffering of residents, due to temporary and often seasonal tourism peaks, that lead to permanent changes in lifestyles, amenities and well- being. Enormous tensions in overtourism affected destinations have driven the intensification of policy making and scholarly attention toward seeking antidotes to an issue that is considered paradoxical and problematic. Moving beyond the 'top 10 things you can do about overtourism', this book examines the...
City Tourism & Culture
This study, commissioned by the World Tourism Organization and the European Travel Commission, focuses on city and city-based cultural tourism which has become increasingly important for national city tourism organizations and institutions in Europe. The study itself, aims to increase knowledge on cultural city trips for the members of the ETC, (representing National Tourist Organizations in 33 European countries), city tourist offices, and WTO members. The study offers a conceptual framework that can be used for marketing, communication and product development purposes.
Handbook on Marketing Transnational Tourism Themes and Routes
This ETC and UNWTO Handbook on Marketing Transnational Tourism Themes and Routes aims at acquiring a deeper understanding of the transnational tourism themes and routes that are already proposed to travellers. Through illustrative case studies it furthermore provides practical guidance - especially for NTAa and NTOs - on the the creation and implementation of tourism routes, on marketing thematic tourism, including its development, management and promotion. The handbook will enrich UNWTO's tools for innovation, and feed into the ETC's 'Destination Europe 2020' strategy, contributing also to the development and promotion of its VisitEurope.com Internet portal."
Exploring Health Tourism
"Exploring Health Tourism" addresses the growing segment of wellness and medical tourism. It introduces into health-related tourism products and services and provides insights into the current situation and the future potential. An easy taxonomy and a toolkit assist NTOs and DMOs with their planning and management of health-related activities.
