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The author started his aviation journey on March 11, 1943 when Pan American airways hired him as an apprentice Flight Engineer. From the China Clipper to the Jumbo 747 it was a wonderful forty-year trip. I hope you will find some of the stories interesting and enlightening. To the thousands of former Pan American employees the memories of those glory years lingers on. I hope my accounts of the airplanes, the people, the places, and the airline will brighten those recollections.
Reprint of the original, first published in 1868.
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MARKETING TURNAROUNDS: A Guide to Surviving Downturns and Rediscovering Growth Knowledge of the intricate dynamics of marketing turnarounds is a fundamental requirement for business survival and growth today. The intense desire to survive in a slow market and find new avenues for growth has become a pressing goal for companies. The objective of this book is to enable the pursuit of this goal by providing a guide for managers on various marketing approaches that can lead to growth and profitability. The science of marketing turnarounds is based on an accurate understanding of how consumers respond to their changing environment. This book provides such an understanding by developing a framewor...